Samsung is in no hurry to resume deliveries to Russia, fearing condemnation in other countries, in particular in the US and Europe, says Eldar Murtazin, a leading analyst at Mobile Research Group. The vendor is afraid of losing its largest markets and various kinds of boycotts on them, the expert believes. He also spoke about concerns related to secondary sanctions. Many of the world's largest transnational corporations are waiting for one of them to resume sales in Russia in order to follow its example, says Eldar Murtazin.
a presence in the Russian cayman islands phone number list Federation, Samsung, apparently, still hopes to return. But when this will happen is a question, - the expert added.
Meanwhile, Russia is flooded with Chinese smartphones, said Sergey Polovnikov, head of the Content-Review project. For 20 thousand rubles, you can now buy a device comparable in quality and characteristics to what Samsung used to offer for 30-40 thousand rubles, he believes.
— If Samsung used to occupy an entire wall in a communications store, now it is not there, and three walls are occupied by Chinese brands. To regain its scale, the South Korean manufacturer needs significant investments in marketing. But due to the current political circumstances, it is currently impossible to invest directly in Russian business. The risks include sanctions, ambiguous attitudes towards such actions in other markets, and problems with payments, — the expert listed.
And without financial injections, the vendor will not be able to increase its market share, so plans to resume official sales are currently frozen, added Sergei Polovnikov.
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