Examples from Fashion Nova: Context based newsletter enrollment offers
Likewise, Fashion Nova uses in-session behavior to dictate what type of newsletter offer they showcase.
Below, I navigate to the page "Influencer Looks". Inline of the various products, Fashion Nova presents a "Get 30% Off Influencer Looks" code. To receive it, I simply need to subscribe to their newsletter.
First time customers are an important customer segment.
One way to reduce risk is through simple price discounts. Price discounting can be an effective way to win the first sale and begin building a relationship with the visitor.
Above, amaryllis invites first time visitors to "Join the Trend" and receive 15% off their first order.
Next Steps...
These examples of website personalization demonstrate how to identify important customer segments by behavior, create relevant offers and experiences for each segment, and ultimately convert these segments into repeat, loyal customers.
If you'd like to learn more about why eCommerce stores should use personalization software, check out our Guide on How to Select a Personalization Vendor.
And, if you think Barilliance might be able to help you create personalized experiences for your customers, request a demo here.