Why do car dealerships need a responsive website?
Posted: Mon Jan 27, 2025 6:47 am
Car dealerships need to have a responsive website
Having a responsive website allows car dealerships to capture more leads than non-customized websites. Customization also ensures better navigation for users who access pages only via smartphones.
Responsive website: why be mobile?
Although internet access from notebooks and desktops is still high, most rcs data turkey in Brazil and around the world register a higher proportion of users originating from smartphones .
A recent survey conducted by PwC Brazil showed that 99% of respondents use their cell phones to connect to the internet. And 58% of those surveyed use their smartphones exclusively for this purpose.
This trend can also be seen in the E-commerce Sectors in Brazil Report by Conversion agency . Large companies, such as Mercado Livre and iFood, register a significant percentage of accesses from mobile apps.
This shows that consumers have preferred to shop on their smartphones rather than accessing websites on their computers.
The Food & Beverage segment, for example, recorded 58% of total visits coming from apps. The imported products sector had 28% of users via apps.
All this data proves that it is time for your vehicle dealership website to be ready for mobile access. Otherwise, you will be missing out on sales opportunities.
Main features that a responsive website needs to have
Developing a mobile website is quite challenging because it is necessary to combine attractive images, SEO techniques , page loading speed, relevant content and visible contact forms in a small available space.
Below, you will understand a little more about the most fundamental characteristics.
#Visuals are still essential: a website needs to be visually appealing so that the user feels encouraged to continue browsing after the first few seconds. Therefore, it is suggested to use more neutral colors, such as white or black, in the main composition of the page and leave the more vibrant tones, such as yellow or red, for the details, including a form button or rotating banner.
#Photos suitable for loading on mobile phones: You may have amazing photos of your vehicles, but if they take a long time to load on your customers’ smartphones, they won’t have the expected results. Google research shows that 53% of visits are abandoned on pages that take more than three seconds to load. That’s why all the visual elements of a web page need to be optimized for both mobile and desktop versions. The quality should be the same on both platforms.
#Relevant and well-ranked content: the texts on a website need to encourage the user to take action, whether it’s calling on WhatsApp or filling out a form, but they should also be written following SEO techniques. Basically, these are good practices that help a website obtain better positioning in organic search engines , such as Google and Bing.
Having a responsive website allows car dealerships to capture more leads than non-customized websites. Customization also ensures better navigation for users who access pages only via smartphones.
Responsive website: why be mobile?
Although internet access from notebooks and desktops is still high, most rcs data turkey in Brazil and around the world register a higher proportion of users originating from smartphones .
A recent survey conducted by PwC Brazil showed that 99% of respondents use their cell phones to connect to the internet. And 58% of those surveyed use their smartphones exclusively for this purpose.
This trend can also be seen in the E-commerce Sectors in Brazil Report by Conversion agency . Large companies, such as Mercado Livre and iFood, register a significant percentage of accesses from mobile apps.
This shows that consumers have preferred to shop on their smartphones rather than accessing websites on their computers.
The Food & Beverage segment, for example, recorded 58% of total visits coming from apps. The imported products sector had 28% of users via apps.
All this data proves that it is time for your vehicle dealership website to be ready for mobile access. Otherwise, you will be missing out on sales opportunities.
Main features that a responsive website needs to have
Developing a mobile website is quite challenging because it is necessary to combine attractive images, SEO techniques , page loading speed, relevant content and visible contact forms in a small available space.
Below, you will understand a little more about the most fundamental characteristics.
#Visuals are still essential: a website needs to be visually appealing so that the user feels encouraged to continue browsing after the first few seconds. Therefore, it is suggested to use more neutral colors, such as white or black, in the main composition of the page and leave the more vibrant tones, such as yellow or red, for the details, including a form button or rotating banner.
#Photos suitable for loading on mobile phones: You may have amazing photos of your vehicles, but if they take a long time to load on your customers’ smartphones, they won’t have the expected results. Google research shows that 53% of visits are abandoned on pages that take more than three seconds to load. That’s why all the visual elements of a web page need to be optimized for both mobile and desktop versions. The quality should be the same on both platforms.
#Relevant and well-ranked content: the texts on a website need to encourage the user to take action, whether it’s calling on WhatsApp or filling out a form, but they should also be written following SEO techniques. Basically, these are good practices that help a website obtain better positioning in organic search engines , such as Google and Bing.