How to do benchmarking in car dealerships?
Posted: Mon Jan 27, 2025 6:53 am
how to do benchmarking
Benchmarking is a methodology that allows you to identify the strengths and weaknesses of your competitors, resulting in new strategies and internal improvements. But how can benchmarking be applied to car dealerships?
The term is still quite restricted to the world of marketing , but benchmarking is increasingly gaining ground in the commercial strategies of vehicle dealerships.
This is an in-depth analysis of the best practices used by companies in the rcs data vietnam sector as your store or even by brands known worldwide, but which you are also inspired by, whether by the way they deal with customers or by the constant use of technologies to generate business.
Follow leading companies for efficient car dealership benchmarking
As mentioned above, benchmarking does not need to be exclusively with competitors. Try to set aside part of your week to learn about the best practices in the market.
See what companies that are experiencing significant growth are doing on social media , sign up to receive periodic marketing emails , and even try to request a commercial proposal for a product to evaluate how the services are presented visually.
Nubank , for example , is a benchmark in customer engagement . It constantly sends gifts to customers' homes to improve the brand's visibility.
Netflix is an excellent example of how good humor on social media helps organic content go viral.
You can also go further: read reports and watch videos that show what startups and technology giants are doing to keep their employees motivated amid the pandemic.
Understand how to maintain productivity while working remotely and which accessible technologies your auto dealership could use to improve communication when someone is on a test drive or working from home.
Analyzing the competition is another fundamental point
When analyzing the competition , you and your team collect data that makes it possible to answer the most frequently asked questions within a company:
Am I doing better or worse than my competition?
How do my competitors acquire customers?
How can I improve my internal processes?
How can I increase my profitability and sell more cars?
An article developed by Sebrae explains the objectives of Benchmarking in a very didactic way: “ Benchmarking seeks to compare products , services and all organizational practices and strategies, with the aim of better understanding the competition, predicting what their next steps will be and creating their own strategies”.
In other words, competitor analysis works for much more than just coming up with ideas that you can incorporate into your strategies. It can be used to identify competitors that are growing at a fast pace and that could even put your business at risk.
Benchmarking is a methodology that allows you to identify the strengths and weaknesses of your competitors, resulting in new strategies and internal improvements. But how can benchmarking be applied to car dealerships?
The term is still quite restricted to the world of marketing , but benchmarking is increasingly gaining ground in the commercial strategies of vehicle dealerships.
This is an in-depth analysis of the best practices used by companies in the rcs data vietnam sector as your store or even by brands known worldwide, but which you are also inspired by, whether by the way they deal with customers or by the constant use of technologies to generate business.
Follow leading companies for efficient car dealership benchmarking
As mentioned above, benchmarking does not need to be exclusively with competitors. Try to set aside part of your week to learn about the best practices in the market.
See what companies that are experiencing significant growth are doing on social media , sign up to receive periodic marketing emails , and even try to request a commercial proposal for a product to evaluate how the services are presented visually.
Nubank , for example , is a benchmark in customer engagement . It constantly sends gifts to customers' homes to improve the brand's visibility.
Netflix is an excellent example of how good humor on social media helps organic content go viral.
You can also go further: read reports and watch videos that show what startups and technology giants are doing to keep their employees motivated amid the pandemic.
Understand how to maintain productivity while working remotely and which accessible technologies your auto dealership could use to improve communication when someone is on a test drive or working from home.
Analyzing the competition is another fundamental point
When analyzing the competition , you and your team collect data that makes it possible to answer the most frequently asked questions within a company:
Am I doing better or worse than my competition?
How do my competitors acquire customers?
How can I improve my internal processes?
How can I increase my profitability and sell more cars?
An article developed by Sebrae explains the objectives of Benchmarking in a very didactic way: “ Benchmarking seeks to compare products , services and all organizational practices and strategies, with the aim of better understanding the competition, predicting what their next steps will be and creating their own strategies”.
In other words, competitor analysis works for much more than just coming up with ideas that you can incorporate into your strategies. It can be used to identify competitors that are growing at a fast pace and that could even put your business at risk.