media marketing, i.e. running company accounts on social media (Facebook, Instagram, LinkedIn, and now often TikTok). Another popular solution is content russian telephone numbers marketing, i.e. creating valuable content that attracts and engages recipients (e.g. blog posts, e-books).
promotional activities.
and track appropriate KPIs (key performance indicators), the collected data.
and retain existing ones!
how-to-write-a-newsletter
The biggest advantages of double opt-in in the newsletter
One of the most important advantages of using the double opt-in method in a newsletter is ensuring compliance of marketing activities with regulations. In many jurisdictions, double opt-in is recommended or even required by regulations on the protection of personal data. In Poland, for example, we have the Act on the provision of services by electronic means, according to which it is not allowed to send natural persons commercial information that they have not requested.
According to the Act, consent is considered to include, in particular, sharing an email address in order to receive such information, so theoretically, filling out the form should be enough. In practice, however, we are not certain whether the person who filled out the form actually has access to the given mailbox. It may turn out that someone entered a different address into the form. When the recipient clicks on the activation link, we are dealing with the consent of the real owner of the specified address.
The advantages of double opt-in do not end with this one aspect. It is also an effective way to improve the quality of the recipient list. Before we start thinking about how to write a newsletter so that its content is effective, we must first make sure that the message will be delivered correctly. The double confirmation process helps to eliminate incorrectly entered email addresses, which reduces the number of bounced messages (bounce rate). It also filters out recipients who are not really interested in receiving the newsletter.
This reduces the likelihood that email boxes will treat messages from a given sender as spam. In addition, double opt-in allows you to better track user engagement from the very beginning of their subscription,