How to Navigate Cultural Nuances for Better Lead Outreach
Posted: Mon Jan 27, 2025 7:08 am
Driven by data ahead of its time, the “Institute for Today’s Future” encourages companies and governments around the world to intercept strong and weak signals to better prepare for the future. But detecting signals is not enough to survive in a world of perpetual disruption. “ Lean into uncertainty ” is Amy Webb’s second mantra, who warns: “ Surviving a global pandemic […] does not make us immune to the chaos of the future ,” with a “Wheel of Disruption” that continues to turn without our having much influence on external macro forces.
Future Today Institute, Wheel of Disruption
The detected trends are the result of the gambling data australia intersection of macro forces and weak signals, which develop over a more or less long period, and which have been, for the most part, accelerated last year by the COVID-19 crisis.
From the 500 pages of the 2021 report, Amy Webb extracts 3 key ideas:
YoT, the “ You of Things ”, with our body as an integral part of the network,
The “ Mixed Reality World ”, a world that creates a new reality by feeding on YoT and information about our behaviors,
The “ New World Disorder ”, a new life marked by applications serving a privileged elite.
1 YoT, the “You of Things”
In 2018, the Future Today Institute announced the end of smartphones . Indeed, smartphone sales have been declining for several years, gradually replaced by new types of connected devices, which we will either wear on us or even implant in our bodies, as is already the case with connected pacemakers. " Smart glasses " that augment reality, bracelets that detect our emotions, or even headphones that measure our temperature, capable of cross-referencing our biometric data with our behaviors, are all entry points for possible attacks on our privacy.
Future Today Institute, Wheel of Disruption
The detected trends are the result of the gambling data australia intersection of macro forces and weak signals, which develop over a more or less long period, and which have been, for the most part, accelerated last year by the COVID-19 crisis.
From the 500 pages of the 2021 report, Amy Webb extracts 3 key ideas:
YoT, the “ You of Things ”, with our body as an integral part of the network,
The “ Mixed Reality World ”, a world that creates a new reality by feeding on YoT and information about our behaviors,
The “ New World Disorder ”, a new life marked by applications serving a privileged elite.
1 YoT, the “You of Things”
In 2018, the Future Today Institute announced the end of smartphones . Indeed, smartphone sales have been declining for several years, gradually replaced by new types of connected devices, which we will either wear on us or even implant in our bodies, as is already the case with connected pacemakers. " Smart glasses " that augment reality, bracelets that detect our emotions, or even headphones that measure our temperature, capable of cross-referencing our biometric data with our behaviors, are all entry points for possible attacks on our privacy.