If you download our report, you will see that it is a highly interactive document , with detailed visual attention and accompanied by graphics, data and examples that help you follow the reading. We explain what B2B marketing is , its differences with B2C and what the specific challenges are. We take a look at the impact of technology in this area, with special attention to Big Data and its analysis.
We outline the axes that a 360º strategy should follow , combining new-zealand phone number data Inbound and Account Based Marketing, without forgetting the measurement of results. ROI measurement in B2B campaigns should be based on the definition of specific KPIs, such as lead quality or customer acquisition cost. And in all points of the report we point out how technological tools solve B2B challenges and increase information security, business intelligence and the results of actions.
WAM Global is the creator of the B2B Report . The combination of We Are Marketing and LeadClic, two expert marketing and technology consulting companies that have joined forces to provide a 360º service to their clients. The fusion of two complementary approaches allows us to create complete and omnichannel strategies to manage ambitious and results-oriented projects. Download our report and discover first-hand why marketing and technology are the winning combination for B2B businesses.