How to create a Buyer Persona for your marketing strategy
Posted: Sun Dec 22, 2024 7:25 am
There is no such thing as “good, pretty and cheap”. You have to choose. Your staff is part of your product and it has to be good. Be demanding. Spend time and resources getting the best team because it can be the basis of your success. Make it a privilege to work in your company, only then will you be able to attract and retain the best talent. Talent attracts talent. Once you have your dream team, work hard to keep it. Your team is your best investment.
70/20/10: THE MODEL OF PERFECT MEASUREMENTS
Since Google's early days, this model has driven innovation. 70/20/10 is a simplified way of expressing the time the company spends on different projects:
70% of the projects are dedicated to the core of the business .
20% of projects are business related .
10% of projects are not business related.
It is a way of allocating resources by encouraging the “what if” of dreamers. This model free australian email leads helps you think outside the box without losing your bearings and ensuring innovation in your company. Some of the 10% of these projects not related to your company will, over the years, become part of your business.
BASE YOURSELF ON DATA, NOT OPINIONS
“It seems to me…”, “I think…” or “I believe that…” are not valid as a metric unit. Go with your intuition, but act based on data. Almost everything needs to be tested and measured. The more we learn about a topic, the more surveys we conduct and the more data to support our decisions, the more validity we will give to our ideas. Collect data internally and externally. Conduct surveys of your employees, customers and evaluate your environment. Remember: Information is power.
WORK FOR YOUR CUSTOMERS, NOT YOUR COMPETITORS.
Keeping an eye on your competition is great, but you must not lose sight of your customers. If you have to keep your enemies close, your customers even more so. Only then will you be able to innovate. Your competitors may give you great ideas to copy, but your customers will tell you all the secrets to innovate. To be a leader, you have to be one step ahead of the companies in your sector, and your public will give you all the indications.
SEE BEYOND
The goal is to innovate. Here we have taught you eight keys that can be very useful for your business, but no two companies are the same. Think of your own keys to incorporating innovation into your business strategy!
70/20/10: THE MODEL OF PERFECT MEASUREMENTS
Since Google's early days, this model has driven innovation. 70/20/10 is a simplified way of expressing the time the company spends on different projects:
70% of the projects are dedicated to the core of the business .
20% of projects are business related .
10% of projects are not business related.
It is a way of allocating resources by encouraging the “what if” of dreamers. This model free australian email leads helps you think outside the box without losing your bearings and ensuring innovation in your company. Some of the 10% of these projects not related to your company will, over the years, become part of your business.
BASE YOURSELF ON DATA, NOT OPINIONS
“It seems to me…”, “I think…” or “I believe that…” are not valid as a metric unit. Go with your intuition, but act based on data. Almost everything needs to be tested and measured. The more we learn about a topic, the more surveys we conduct and the more data to support our decisions, the more validity we will give to our ideas. Collect data internally and externally. Conduct surveys of your employees, customers and evaluate your environment. Remember: Information is power.
WORK FOR YOUR CUSTOMERS, NOT YOUR COMPETITORS.
Keeping an eye on your competition is great, but you must not lose sight of your customers. If you have to keep your enemies close, your customers even more so. Only then will you be able to innovate. Your competitors may give you great ideas to copy, but your customers will tell you all the secrets to innovate. To be a leader, you have to be one step ahead of the companies in your sector, and your public will give you all the indications.
SEE BEYOND
The goal is to innovate. Here we have taught you eight keys that can be very useful for your business, but no two companies are the same. Think of your own keys to incorporating innovation into your business strategy!