Brand branding: how and why you should take care of it
Posted: Mon Jan 27, 2025 9:09 am
Trace, mark, sign that marks a limit. These are the etymological principles of what we call branding today. If you understand the meaning of these words, you will know that none of them is indifferent, but quite the opposite. It is time to understand the importance of a branding strategy for your business.
A brand is something that goes far beyond a logo, a font and a set of colours. It is an idea, a symbol , a message and a lifestyle that crosses the limits of our perception and touches the subconscious. Obviously, this can only be achieved when the entire brand image process is well worked out .
Creativity is essential for the optimal development of a brand. In the past, many companies have dismissed the importance of design to convince new customers. This is a mistake: we live exposed to a japan phone number data multitude of visual stimuli and only those that really have a development behind them, aligning the concept and message with overwhelming creativity, will capture the attention of future consumers. The verbal and the visual are inseparable.
Branding strategies for companies
We call all this branding and it makes much more sense, since this term shows the need to continue acting so that the brand does not die. Because brands have a life of their own and, once they come to light and begin to interact with people, we must work on brand positioning.
Defining the corporate branding strategy
Within a 360º Marketing strategy, brand building has its own space. When we work on digital branding , it is important to be clear about these points, in order to maintain its essence over time. Below, I explain some of them:
Category Insights. Key ideas or concepts from the business sector to which the brand belongs. They can help us define the action plan.
Competitive environment. Study of the competition that may affect brand positioning.
Brand Vision. The reason for the brand's existence. Its 'mantra'.
Brand Highest Ground. Its origins and objectives, how the brand was born and what it wants to convey.
Consumer Experience & Drivers. What needs should this brand meet, from the point of view of its target audience?
Reasons to Believe . Main values that must be transmitted.
Brand Ambition. Where the brand wants to go, a target destination that we set and want to achieve.
Human Culture insights. The context in which you can help people and add value.
Target. Which buyer personas is it aimed at?
Jungian Archetypes. A summary of the archetypes described by psychologist CG Jung. Factors applied to the brand to help understand its essence and behavior in a very intuitive way.
Personality. How one acts or is perceived by one's audience.
Once these main points have been defined, it is time to implement them. We need to carry out a strategic branding plan to meet all the objectives we have set ourselves.
A brand is something that goes far beyond a logo, a font and a set of colours. It is an idea, a symbol , a message and a lifestyle that crosses the limits of our perception and touches the subconscious. Obviously, this can only be achieved when the entire brand image process is well worked out .
Creativity is essential for the optimal development of a brand. In the past, many companies have dismissed the importance of design to convince new customers. This is a mistake: we live exposed to a japan phone number data multitude of visual stimuli and only those that really have a development behind them, aligning the concept and message with overwhelming creativity, will capture the attention of future consumers. The verbal and the visual are inseparable.
Branding strategies for companies
We call all this branding and it makes much more sense, since this term shows the need to continue acting so that the brand does not die. Because brands have a life of their own and, once they come to light and begin to interact with people, we must work on brand positioning.
Defining the corporate branding strategy
Within a 360º Marketing strategy, brand building has its own space. When we work on digital branding , it is important to be clear about these points, in order to maintain its essence over time. Below, I explain some of them:
Category Insights. Key ideas or concepts from the business sector to which the brand belongs. They can help us define the action plan.
Competitive environment. Study of the competition that may affect brand positioning.
Brand Vision. The reason for the brand's existence. Its 'mantra'.
Brand Highest Ground. Its origins and objectives, how the brand was born and what it wants to convey.
Consumer Experience & Drivers. What needs should this brand meet, from the point of view of its target audience?
Reasons to Believe . Main values that must be transmitted.
Brand Ambition. Where the brand wants to go, a target destination that we set and want to achieve.
Human Culture insights. The context in which you can help people and add value.
Target. Which buyer personas is it aimed at?
Jungian Archetypes. A summary of the archetypes described by psychologist CG Jung. Factors applied to the brand to help understand its essence and behavior in a very intuitive way.
Personality. How one acts or is perceived by one's audience.
Once these main points have been defined, it is time to implement them. We need to carry out a strategic branding plan to meet all the objectives we have set ourselves.