Creation and design of a content matrix

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The content matrix can be designed either in standard Excel or in a service specially designed for this purpose.

Google Sheets or Excel
Design in Google Sheets is convenient for teamwork. Anyone who has access to the document can contribute their ideas and developments.

Miro
Miro is a multifunctional service for content managers. It is convenient to create a content plan, matrix, target audience portrait, and also to sketch out a sales funnel. The advantages include many options, beautiful infographics, a large selection of ready-made templates, and the ability to work together as a team. The service is paid and in greece email list English. There is an opportunity to try it out: the first three projects can be done for free.

Miro

Example of a content matrix for Instagram

Conclusions
The content matrix is ​​another way to avoid burnout and monotonous posts. It optimizes the process of generating ideas for the content plan. To write the content matrix correctly, it is necessary to carefully analyze the niche and segment the target audience.

During use, the table needs to be adjusted periodically: delete obsolete keywords and introduce new trends. Online business is dynamic and full of changes – follow the updates to always be on trend and supply the consumer with only high-quality and fresh material.