Identified problems and weaknesses of the project
Posted: Mon Jan 27, 2025 9:51 am
After conducting a comprehensive audit of the resource's condition, it was revealed that the customer service had weak domain trust and a low link profile, in comparison with the top players in the thematic niche.
A serious problem was that the structure of the promoted pages was quite narrow.
A detailed analysis of the technical condition of the web resource helped to identify the following shortcomings in this area:
problems with website loading speed;
many typical internal optimization errors;
problems in implementing the multilingual version;
unstable operation of the project under significant loads on the web portal.
All these problems needed to be eliminated in order to solve the global tasks that the client set for us.
Our actions to achieve the goals
Step 1. Expanding the site structure and filling it with text content
Taking into account the specifics of the type of activity and based on a detailed analysis of top business competitors, the structure of the portal was formed:
we brought out the main sections and subsections hungary email list in the navigation, but at the same time we did not upload films, cartoons and TV series, so as not to put a large load on the server;
added subsections with film genres so that visitors could quickly find the desired film;
We have uploaded the entire "Collections" section.
Our actions to achieve the goals
In parallel, work was carried out on the texts.
To begin with, our company's specialists checked the presence of text descriptions on landing pages, analyzed the semantics of the promoted resource, and also performed a comparative analysis of competitor sites in the top 10.
As a result, they determined the optimal number of key queries and their density, volumes of texts for pages. A technical task was prepared for copywriters to write 20 optimized texts for the promoted pages.
Attention was paid to filling in meta tags when adding content (title, description, keyword) and optimizing heading tags.
A serious problem was that the structure of the promoted pages was quite narrow.
A detailed analysis of the technical condition of the web resource helped to identify the following shortcomings in this area:
problems with website loading speed;
many typical internal optimization errors;
problems in implementing the multilingual version;
unstable operation of the project under significant loads on the web portal.
All these problems needed to be eliminated in order to solve the global tasks that the client set for us.
Our actions to achieve the goals
Step 1. Expanding the site structure and filling it with text content
Taking into account the specifics of the type of activity and based on a detailed analysis of top business competitors, the structure of the portal was formed:
we brought out the main sections and subsections hungary email list in the navigation, but at the same time we did not upload films, cartoons and TV series, so as not to put a large load on the server;
added subsections with film genres so that visitors could quickly find the desired film;
We have uploaded the entire "Collections" section.
Our actions to achieve the goals
In parallel, work was carried out on the texts.
To begin with, our company's specialists checked the presence of text descriptions on landing pages, analyzed the semantics of the promoted resource, and also performed a comparative analysis of competitor sites in the top 10.
As a result, they determined the optimal number of key queries and their density, volumes of texts for pages. A technical task was prepared for copywriters to write 20 optimized texts for the promoted pages.
Attention was paid to filling in meta tags when adding content (title, description, keyword) and optimizing heading tags.