Branded queries required special attention
Posted: Mon Jan 27, 2025 9:56 am
Campaigns with mentions of the brand name are necessary in the tourism business because they ensure that the target audience that is maximally tuned to interaction comes to the site. They allow you to get direct and secondary conversions. For example, it happens that a user visits the site for the first time with a general query, but has not made a final decision. A branded query will help you return to the tours viewed and find a tour operator. There is a nuance here. Practice shows that branded traffic is the most convertible.
At this stage, we also set up dynamic search campaigns, with the help of which we managed to work through most of the low-frequency queries. It is very difficult to collect all the options manually, so the system's capabilities lithuania email list for automatic settings were just right. These search campaigns allowed us to cover the semantics of hotels, inns, since there is a large percentage of users who search for tours in this way. To exclude non-target traffic, we did not forget about the list of minus words.
During the work process, our team regularly performed monitoring. We studied reports on search queries to exclude non-targeted impressions.
At this stage, we also set up dynamic search campaigns, with the help of which we managed to work through most of the low-frequency queries. It is very difficult to collect all the options manually, so the system's capabilities lithuania email list for automatic settings were just right. These search campaigns allowed us to cover the semantics of hotels, inns, since there is a large percentage of users who search for tours in this way. To exclude non-target traffic, we did not forget about the list of minus words.
During the work process, our team regularly performed monitoring. We studied reports on search queries to exclude non-targeted impressions.