What are the difficulties of the project?

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Initial comparison with competitors' sites showed that our client's web resource was lagging behind in many positions. Conversion rates were low. At the same time, we had to compete for a place in search results with sites that had an extensive link profile, high visibility of key phrases and traffic.

The client's main goals were to increase overall search traffic and improve conversion.

Our strategy
Only a comprehensive approach, clear interaction with the client and within the team, a carefully developed strategy would ensure success. Our work was built in the following areas:

Primary website optimization and competitor analysis. At this stage, we needed to identify which online stores worked in our client's subject matter. The next steps are a clear brand alignment and improvement of the nepal email list web resource's commercial factors. Data from popular tools SerpStat, Ahrefs, Spymetrics, WebArch helped to create a clear picture of the website's visibility in search engines. We determined the resource's position among other subject sites based on such indicators as the link profile, traffic in different periods, and domain age.
Creating new landing pages based on the developed semantic core . To achieve the goal of increasing search traffic, it was necessary to carefully work out the semantic core of the site, take into account the dynamics of changes in user key queries. The next step could be adjusting the catalog structure to ensure consistency and eliminate duplicates. After this, it will become clear which landing pages and which keys need to be added. It is important to ensure that the keywords are evenly distributed across the resource without overspamming.
External website optimization . This is one of the most important stages of promotion, since the quality of the link profile largely determines its ranking in search engines. The search results are based on the popularity of the site on other sites.