Facebook Retargeting: Setup Guide

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Facebook is extremely useful for business, and almost everyone knows it. From here you can lead people to your website, sell products directly in your internal store, collect data on your target audience, analyze competitors - there are plenty of opportunities. But advertisers often forget to look behind the scenes and see more. For example, Facebook retargeting. Advanced SMM specialists have long been familiar with this mechanism, but beginners do not always use it. And in vain, because retargeting canbring new customersand even bring back old ones, thereby increasing sales volumes!

This concludes the engagement process and moves on to a more paraguay email list practical part of the article. We will learn how to set up retargeting on Facebook, what exactly it is and why it is necessary.

What is Facebook Retargeting?
There is also an alternative name on the Internet: “remarketing" Specifically, on the social network "Facebook", retargeting is the demonstration of advertising to people who have previously come across your ad or performed a specific action: simply went to the site, watched a video, etc. They differ from ordinary customers in that they have not made the main thing - a purchase. The reasons for refusal can be different, and retargeting on Facebook alone will not always fix them. Let's say the problem is in the unfinished functionality of the site.

Be that as it may, very often the reason is the buyer himself. For example, he came to the site, started browsing the catalog, then got distracted and forgot to buy. You can "remind" him of yourself with the help of retargeting. We set up, "catch up" and hope that this time the purchase will be completed.