Project goals and objectives
Posted: Mon Jan 27, 2025 10:02 am
We were faced with the difficult task of increasing the number of customers for a website selling women's clothing. It is well known that this is a very crowded thematic niche, where individual brands are presented, large online platforms that collect products from different brands.
Representatives of our client's company noted that they had virtually no leads after launching PPC advertising on their own. In this regard, strategic goals were set:
bring new customers to the site using contextual advertising;
reduce the cost of transition.
All this was supposed to help increase the return on investment of the portugal email list advertising campaign.
Project goals and objectives
Work on the project
Our specialists have experience in setting up PPC advertising for online stores selling clothing, textiles and other goods, so they are ready to overcome high competition. The work was carried out in a number of areas.
Step 1. Rebuilt the semantic core
To accomplish the tasks set, it was necessary to clarify the list of key phrases of users for which ads would be shown. To do this, our specialists collected marker queries that most accurately reflected the subject of landing pages. Then they expanded them with additional words. At the next stage, low-frequency queries and "garbage" phrases were removed. All this was done so that the advertising budget was not wasted.
Representatives of our client's company noted that they had virtually no leads after launching PPC advertising on their own. In this regard, strategic goals were set:
bring new customers to the site using contextual advertising;
reduce the cost of transition.
All this was supposed to help increase the return on investment of the portugal email list advertising campaign.
Project goals and objectives
Work on the project
Our specialists have experience in setting up PPC advertising for online stores selling clothing, textiles and other goods, so they are ready to overcome high competition. The work was carried out in a number of areas.
Step 1. Rebuilt the semantic core
To accomplish the tasks set, it was necessary to clarify the list of key phrases of users for which ads would be shown. To do this, our specialists collected marker queries that most accurately reflected the subject of landing pages. Then they expanded them with additional words. At the next stage, low-frequency queries and "garbage" phrases were removed. All this was done so that the advertising budget was not wasted.