This marketing communication is carried out exclusively through publications in various editions

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The positive aspect is that the message about the company's affairs is transmitted on behalf of independent people, which seems more convincing to users. For this purpose, journalists are sent press releases and invited to various events: press conferences, presentations, etc.

Sponsorship
It is also aimed at maintaining a positive reputation of the organization. The essence of this method is that the company allocates funds for holding sports competitions, contests, concerts and other public events. In exchange, the company logo is placed on the posters with information that sponsorship support was provided. For the company, this is an excellent saudi arabia email list way to declare its existence, financial stability and prosperity.

Sponsorship

Sponsorship should not be confused with charity, in the latter case money can also be allocated for holding events, but it is recommended to do this anonymously.

Direct marketing
This type of interaction is based on a personal appeal to the addressee. As a rule, it is carried out through emails, calls, messages in instant messengers. It differs from direct marketing in that the information is sent to groups of consumers.

Such communications in marketing require a customer base: a list with names, contacts, preferences and other data.

Direct marketing

Loyalty program
This is a very good way to stimulate repeat sales. The company introduces bonus and discount systems. Gifts for regular customers and discount cards are also popular. The latter option makes it possible not only to attract customers, but also to form a database with their contacts. These programs are aimed at long-term interaction.