Increasing Sales Speed with Business Process Automation
Posted: Sun Dec 22, 2024 7:56 am
Any company strives to increase the speed of sales, since in this case the profit per one time unit increases. The best action in this direction is the automation of the processes of sales of goods. It is easiest to implement if you act in accordance with the following algorithm:
Form goals. At this stage, everything is relatively easy. The main goal of automation is to increase the speed of sales, that is, to reduce the time from the first contact to the completion saudi arabia mobile number of the transaction. In addition, with its help, you can solve other problems - increase the volume of clients; raise the level of loyalty; improve motivation; control of personnel.
Set up sales funnels. There is no way around this: the ease of transferring it to CRM depends on how accurately and in detail it is described. It will also be easier to track the actions of a potential buyer during the transaction. In its standard form, the funnel includes receiving an application, qualification, sending a commercial offer, concluding a contract, and receiving money from the consumer. Each case may include additional steps.
Allocate resources. Any action requires some means. Otherwise, it will not be possible to set up automation, all plans will remain only on paper. The standard set of resources includes an employee or a professional team of workers, financial resources, time and tools. The last two are of the utmost importance for automation and increasing the speed of sales, so special attention is paid to their consideration.
Form a team. The group can be recruited from your employees and from employees of other organizations. Another option is to contact outsourcing companies. If you invite third-party specialists, this does not mean that yours will be fired. They will learn from professionals how to work with the recently implemented CRM system.
Establish business processes. The presence of opaque and confusing business schemes in the company will nullify all efforts to automate sales in order to speed them up. Meanwhile, all these problems can be solved in literally two steps. The first thing you need to do is to make a list of operations with a description of their current status and ranking them by importance for sales. Secondly, it is necessary to take measures to improve and perfect business processes.
Select tools. The CRM system is the main sales automation tool. It is assisted by technicalization of email and SMS mailings, work time cards, scripts, a dashboard listing the active actions of each employee. The latter tool provides additional motivation for the staff.
Increasing Sales Speed with Automation
The final stage of automation is the direct implementation of the plan formed in accordance with the algorithm. In addition to all the listed actions, depending on the specifics of the business, it may be necessary to fill in databases on customers and product lines, record products, label goods, etc. Particular attention should be paid to the fact that after planning, you must immediately begin implementation.
There is a non-zero probability that initial attempts to speed up sales using automation will not achieve the expected effect. But this should not be a reason to give up and refuse to work in this direction. The correct thing to do would be to analyze the actions taken and work on the mistakes, the most common of which are: incorrect management by top management, inaccurate goals, and the choice of bad performers and tools.
Form goals. At this stage, everything is relatively easy. The main goal of automation is to increase the speed of sales, that is, to reduce the time from the first contact to the completion saudi arabia mobile number of the transaction. In addition, with its help, you can solve other problems - increase the volume of clients; raise the level of loyalty; improve motivation; control of personnel.
Set up sales funnels. There is no way around this: the ease of transferring it to CRM depends on how accurately and in detail it is described. It will also be easier to track the actions of a potential buyer during the transaction. In its standard form, the funnel includes receiving an application, qualification, sending a commercial offer, concluding a contract, and receiving money from the consumer. Each case may include additional steps.
Allocate resources. Any action requires some means. Otherwise, it will not be possible to set up automation, all plans will remain only on paper. The standard set of resources includes an employee or a professional team of workers, financial resources, time and tools. The last two are of the utmost importance for automation and increasing the speed of sales, so special attention is paid to their consideration.
Form a team. The group can be recruited from your employees and from employees of other organizations. Another option is to contact outsourcing companies. If you invite third-party specialists, this does not mean that yours will be fired. They will learn from professionals how to work with the recently implemented CRM system.
Establish business processes. The presence of opaque and confusing business schemes in the company will nullify all efforts to automate sales in order to speed them up. Meanwhile, all these problems can be solved in literally two steps. The first thing you need to do is to make a list of operations with a description of their current status and ranking them by importance for sales. Secondly, it is necessary to take measures to improve and perfect business processes.
Select tools. The CRM system is the main sales automation tool. It is assisted by technicalization of email and SMS mailings, work time cards, scripts, a dashboard listing the active actions of each employee. The latter tool provides additional motivation for the staff.
Increasing Sales Speed with Automation
The final stage of automation is the direct implementation of the plan formed in accordance with the algorithm. In addition to all the listed actions, depending on the specifics of the business, it may be necessary to fill in databases on customers and product lines, record products, label goods, etc. Particular attention should be paid to the fact that after planning, you must immediately begin implementation.
There is a non-zero probability that initial attempts to speed up sales using automation will not achieve the expected effect. But this should not be a reason to give up and refuse to work in this direction. The correct thing to do would be to analyze the actions taken and work on the mistakes, the most common of which are: incorrect management by top management, inaccurate goals, and the choice of bad performers and tools.