How AI-Generated Personas Improve Lead Segmentation

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By Laurent Guimier, Director of Information at France Télévisions

Like all institutions shaken by the digital revolution over the past twenty years, journalism is not immune to identity crises. It is a logical and salutary crisis. It is a logical crisis because the massive and uncontrolled eruption of content produced by the public has shaken the foundations of a profession historically endowed with missions, tools and gambling data europe means of expression that were once reserved for it. Access to the columns of the newspaper passed through the journalist; publication on the screen belongs to everyone. It is a salutary crisis because this digital revolution sounds the death knell for a closed-door society that has become deadly for journalists themselves and the citizens whose trust they seek.

The terrible health crisis that has been hitting the planet since the winter of 2019/2020 is bringing us straight into the third age of this revolution, and faster than expected : after the emergence of the online press – where media and readers retained their historical status – then the advent of social networks – where journalists and audiences fiercely confronted their respective legitimacies – the time has come to build not an “after” but this “other” media that sees the most lucid already building their destiny hand in hand with the public.

This is the trick of history: at a time when Covid-19 is unleashing the forces of disinformation and violence – verbal or physical – in the public space, this cursed virus is also showing the media the way to a brighter future through co-construction.