Now that you’re ready to start dialing, the real fun begins. Hearing that phone ringing can be stressful, but these 11 tips can help you make the most of your calls and increase your chances of success.
14. Eliminate Distractions During the Call
According to one 2018 study, the average knowledge worker checks a communication app every 6 minutes. Salespeople are no exception, as many either unconsciously or consciously distract themselves with dopamine-releasing apps, messages, and social media.
If you’re setting aside a one or two-hour block for cold calls, you need to get in the zone, and that means no distractions. The only thing that should be pulled up is your phone dialer and the CRM page with info on the lead you’re calling so you can be laser-focused on selling.
Pro Tip: Put your phone on airplane mode and close all windows except your phone dialer and CRM until your cold calls for the day are done.
15. Optimize Your Tone of Voice
Words aren’t all that matters, your tone of voice is more important. Seven percent of communication happens through spoken word, while 38 percent is through tone of voice (the rest is through body language).
Sounding confident and worthy of your prospect’s time oman telegram data might not be something you can just naturally do, which is why I recommend practicing—whether with role playing, taking voice training, or online lessons.
The first thing you say can decide whether the person on the other end of the line continues the conversation, so it’s pretty important to nail it down.
You need to state who you are, why you’re calling, how you know who they are, and how you can help, all within a few seconds. A fumble here is likely to get a quick hang-up.
Pro Tip: Read our article on cold call opening lines and come up with two or three options to test. Pick the winner and stick with that.
17. Ask Open-Ended Questions, Then Listen
A good cold call is all about asking the right questions. These questions will get your prospects to think about their problems and realize that they need a solution—and that perhaps you can help.