Using Video Testimonials to Build Credibility With New Leads

[shishir.seoexpert1]

Present the subject in an objective, scientific and cross-disciplinary manner
According to Isabelle Autissier, president of WWF France, " telling the truth means relying on science ." Instead of catastrophic or angelic speeches, we must clearly explain the situation and the trajectory we are on in terms of climate change.

Magali Payen, founder of the “On Est Prêt” initiative, discusses gambling data brazil the importance of contextualizing climate by linking it to other topics, whether it be the environment, technology, the economy or social justice. “ I advise journalists to put this topic back in its complexity, which is very much linked to the economic system in which we live .”

3 Provide solutions
For 81% of French people , media coverage of environmental and climate issues leads to awareness of the subject as well as a change in behavior - hence the importance of exposing more solutions to the crisis.

To prevent the public from falling into resignation in the face of anxiety-provoking information, experts emphasize the importance of providing solutions right away — for example, by giving a voice to those whose work helps mitigate the impact of climate change. In an area that engages the responsibility of actors from all over society, and which is teeming with new ideas, initiatives and innovations, the media, by highlighting solutions, are themselves contributing to them.