What is a lead? Understand the importance of qualified contacts for your business

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Many companies still wonder what a lead is and how important it is for their business. To reach your ideal consumer, you need to qualify and capture them. In digital marketing, this process is known as lead capture. In practice, qualified leads generate profitable results for your business.

In this article, we at Proxy Media will explain rcs data america a lead is and the importance of having qualified contacts for your business. After all, no matter who your target audience is, we have the perfect user segmentation for your business. We have over 15 million qualified e-consumers for email marketing campaigns.

We serve the following segments:

E-commerce;
Test drive;
Financial services;
Real estate;
Industry;
Education;
Promotional marketing;
Legal entity.
Follow this article and find out more!

What is a lead?
Before we talk about what a qualified lead is , it is important that you understand the concept behind it. A lead is a potential consumer who, in some way, has shown interest in your service or product.

This consumer will demonstrate interest through conversions, that is, they provide personal or professional information, such as email or telephone number, in exchange for a valuable offer.

Once this first contact has been initiated, the lead is guided by actions and strategies until the moment of sale.

It is important to distinguish between a lead and a visitor. In short, visitors are general users who browse a page or receive a marketing email, for example, and interact in a more passive way. Leads, on the other hand, are people who are interested in a certain product or service and who actually make a conversion.

In this way, to generate a flow of qualified leads that will actually make the purchase, Proxy Media develops and executes ON2OFF strategies (Omni-channel actions) taking the current customer to your business.

We offer a business model that explores the best opportunities in the digital market for your physical store as well. One of these ways is to create a landing page (hotsite) exclusively for your brand.

What is a lead: qualified customers for your business
From the lead generation flow, Proxy Media captures qualified leads, which are consumers who are actually more likely to buy.

This qualified lead generation flow happens as follows:

1. Disclosure: Through media channels, your company's campaign is publicized to a segmented audience.

2. Landing Page: Creation of an exclusive page for your brand with the aim of capturing registrations and generating discount coupons.

3. SMS: We create messages with the promotional code to be presented in the physical store, during Delivery or in the online shopping cart.

4. Point of Sale: In addition to motivating customers to visit your store, registrations are part of your business.