If you want to start the year on the right foot with your digital marketing strategies, you should know that influencer marketing is a good bet. In this post we present five of them. Don't lose sight of them.
Word of mouth has always been considered a guarantee of success in marketing campaigns. According to a study by the consultancy firm Nielsen , 83% of consumers worldwide fully trust the recommendations of their friends and family, and another 66% trust the opinions that other users publish online.
If we add to this that the person who gives you their opinion on panama phone number data a product or service is also famous or enjoys recognition from the public opinion and/or professional circles, the probability of success of the advertising or digital marketing campaign is (almost 100%) assured. According to data from the Musefind platform , 92 % of consumers trust the opinion of an influencer more than traditional advertisements .
Influencers are people who have a strong credibility on a specific topic and, due to their presence and influence on social media , can become the ideal advocate for a brand . Influencers act through various types of platforms: social networks – the most popular medium with the arrival of Bloggers, Instagrammers and Youtubers –, email marketing campaigns, conferences at events, their own blogs, podcasts, videos and any formula that involves interacting with the audience.