Finding the Motivation
Posted: Tue Jan 28, 2025 4:56 am
I’ll tell you how I approached founder-led content—and how you can do it, too.
Back then, our niche was full of content that sucked—plain and simple. The market was polluted with outdated, sleazy sales advice that was so obviously unhelpful it was almost offensive.
I believed I had something more valuable to say to salespeople and oman telegram data entrepreneurs. Having worked in sales for a long time, I developed my own opinions on the subject.
I saw a need in the market to educate a new crop of tech founders hungry for sales help, so I started sharing stories and telling people my perspective—things I wish somebody had told me when I started.
I was creating content with the goal of increasing website visits and conversions, and by that measure, the strategy was a success. But I also saw something else—customers were applying my advice and, more importantly, it was working for them.
When you genuinely help people achieve their goals, they build a relationship with you based on trust. You can’t necessarily measure “founder trust” on your KPI dashboards, but over time, your founder brand can create far more durable trust in your business than paid marketing and advertising can.
If you’re a founder wondering if you can make the time to invest in founder-led content, just know that it will become pretty easy to find the motivation when you begin to see the impact your insights and advice have on real people.
Finding Your Topics
When you first start doing content, you might panic at the thought of coming up with new topics every day. My suggestion: keep it simple and listen to your customers.
Back then, I didn’t want to over-engineer some sort of content schedule. I wasn’t doing SEO keyword research to determine what topics I would discuss. (Frankly, I didn’t know how!)
Back then, our niche was full of content that sucked—plain and simple. The market was polluted with outdated, sleazy sales advice that was so obviously unhelpful it was almost offensive.
I believed I had something more valuable to say to salespeople and oman telegram data entrepreneurs. Having worked in sales for a long time, I developed my own opinions on the subject.
I saw a need in the market to educate a new crop of tech founders hungry for sales help, so I started sharing stories and telling people my perspective—things I wish somebody had told me when I started.
I was creating content with the goal of increasing website visits and conversions, and by that measure, the strategy was a success. But I also saw something else—customers were applying my advice and, more importantly, it was working for them.
When you genuinely help people achieve their goals, they build a relationship with you based on trust. You can’t necessarily measure “founder trust” on your KPI dashboards, but over time, your founder brand can create far more durable trust in your business than paid marketing and advertising can.
If you’re a founder wondering if you can make the time to invest in founder-led content, just know that it will become pretty easy to find the motivation when you begin to see the impact your insights and advice have on real people.
Finding Your Topics
When you first start doing content, you might panic at the thought of coming up with new topics every day. My suggestion: keep it simple and listen to your customers.
Back then, I didn’t want to over-engineer some sort of content schedule. I wasn’t doing SEO keyword research to determine what topics I would discuss. (Frankly, I didn’t know how!)