Marketing by Seth Godin

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This article is essential. Definitely one of the most important on this site, and for that reason I suggest saving it in favorites/bookmarks. It is about the fundamental marketing model that summarizes all marketing today. On this occasion you are going to learn the basics of marketing, but with very advanced applications. It is Seth Godin's marketing.

It does not include the basics of what rcs data iran is and so on (you can see the article on generating value that sums it up perfectly), but it is a model by Seth Godin, one of the great marketing minds of this century .

In this article we will see:

Marketing model according to Seth Godin
Frequency
Awareness
Familiarity
Trust
Profitability
Integrating Seth Godin's Marketing
Marketing model according to Seth Godin
The model is as follows:

Model explained

It is a circuit that Seth Godin explains within what is permission marketing . The model explained is as follows:

Through the marketing activities that a company does, if done repeatedly, it will generate awareness in consumers. This awareness will lead to familiarity (through repetition). Once familiarity is achieved, it leads to trust. After trust is achieved, it leads to profitability.

I'm going to break this down into 5 parts:

Frequency
Awareness
Familiarity
Trust
Profitability
Frequency
Starting from marketing activities (such as social media advertising, promotional actions , direct marketing, or any consumer stimulus), these have to be done frequently . It is very common that when you start managing a Facebook page for companies at the beginning you put a lot of content, but when 3 months go by the frequency drops, and everything starts to collapse little by little. Frequency is vital .

When I wrote the article on how to generate content for social media , I said that the ideal frequency was 3 times a day. At that time, I was posting 3 times a week on this blog's Facebook page, now I'm posting twice a day (since September 2017), and the community has never grown so fast! What I want to illustrate is that one has to go little by little, but consistently. It's normal for someone to read the article I mentioned and quickly go to post 3 times a day, and after a few weeks run out of content and lose motivation.