How do different design paradigms affect SEO?

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Design quality and ease of navigation greatly impact a site's position in search results. But what design paradigms can be used today to make this work? Let's look at some of them.

Parallax
The parallax effect is when the page background moves faster or slower than the object in the foreground. This creates a sense of page depth and volume. This effect looks original and attractive. But too complex solutions can slow down the loading of the site. And this is a minus for SEO.

parallax

Animations
Animation can be informative, attracting attention to page bahamas email list elements, entertaining, etc. It also extends the time the user spends on the page, which is useful for SEO promotion. For example, on the Du Haihang website, almost all elements are animated. But, again, this affects the loading speed.

animations

Infinite scrolling
Infinite scrolling is probably familiar to you from social networks - this is how you scroll through your news feed on Facebook or Instagram, with older posts loading automatically. A similar principle can be applied to the design of an online store. When a user scrolls to the end of a page, other products from the same category can be loaded.

infinite scroll

Fixed menu
It is very important that the user of the online store has the ability to go to the catalog and other key sections of the site from any page. And the fixed menu is the best tool for this. It will always be at hand.

fixed menu

HTML5
HTML5 is a relevant language that allows you to embed video, animation, etc. into web pages. It has already replaced the “heavy” Flash technology, which search engines really don’t like. Many modern web resources are written in HTML5. They look amazing and load at lightning speed. For example, the official Apple website is created in HTML5.

HTML5

Infographics
Infographics instead of regular content is a relatively new trend that is rapidly gaining popularity. Yes, these are essentially just images that do not directly affect SEO. But they improve the user experience, generate interest and provide a lot of useful information.