From advertising to content marketing
Posted: Sun Dec 22, 2024 8:10 am
If there is something beautiful that I have learned from advertising, it is its capacity for flexibility, adaptability, observation, analysis and conclusion.
Also, his cleverness in educating himself on any subject that was presented to him so that he could speak confidently one day about soft drinks, the next about car nuts, and the third about hair products.
Not to mention that all of the above must always be done kuwait mobile number list in 30 seconds, in two images and in a killer slogan .
Five years or so have passed in my life and in them I have become a fervent believer in advertising. Of which, even though I am in love, I can say that it is a profession that mixes love and hate. A boxing ring for egos and superegos in which subjectivity argues with numbers and creativity is what feeds.
I prepared myself believing that television was everything. That after the news, the next advertisement could be the most powerful. That cold cuts could not be advertised in a newspaper and that radio spots would have no effect if they were not broadcast in packages of 20 or 100.
I was still very young, and I was trained as an advertising dinosaur. And now, with a degree in hand and facing reality, I realize that the world has mutated into other technologies and that the advertising that is gaining the most ground is not even called that, but rather digital marketing .
In exploring the topics
I am still open-mouthed and learning about its similarities and differences. And after a few months under my belt, I admit that while it is not necessarily better, it does have some very promising proposals for the world of brands and audiences today.
Luckily, and because I learned from advertising, I have felt quite flexible and have gotten into the swing of things. Well, maybe it wasn't just because of advertising, but also because I was born in an era where I played with kites and bicycles as a child and spent my time on Messenger and Hi5 as a teenager.
Yes, my heart was prepared to feel both physically and digitally. Why can't I now divide it between traditional advertising and online marketing?
Also, his cleverness in educating himself on any subject that was presented to him so that he could speak confidently one day about soft drinks, the next about car nuts, and the third about hair products.
Not to mention that all of the above must always be done kuwait mobile number list in 30 seconds, in two images and in a killer slogan .
Five years or so have passed in my life and in them I have become a fervent believer in advertising. Of which, even though I am in love, I can say that it is a profession that mixes love and hate. A boxing ring for egos and superegos in which subjectivity argues with numbers and creativity is what feeds.
I prepared myself believing that television was everything. That after the news, the next advertisement could be the most powerful. That cold cuts could not be advertised in a newspaper and that radio spots would have no effect if they were not broadcast in packages of 20 or 100.
I was still very young, and I was trained as an advertising dinosaur. And now, with a degree in hand and facing reality, I realize that the world has mutated into other technologies and that the advertising that is gaining the most ground is not even called that, but rather digital marketing .
In exploring the topics
I am still open-mouthed and learning about its similarities and differences. And after a few months under my belt, I admit that while it is not necessarily better, it does have some very promising proposals for the world of brands and audiences today.
Luckily, and because I learned from advertising, I have felt quite flexible and have gotten into the swing of things. Well, maybe it wasn't just because of advertising, but also because I was born in an era where I played with kites and bicycles as a child and spent my time on Messenger and Hi5 as a teenager.
Yes, my heart was prepared to feel both physically and digitally. Why can't I now divide it between traditional advertising and online marketing?