The first direction is search engine optimization (SEO)
Posted: Tue Jan 28, 2025 5:26 am
The need to start work on this channel was dictated by the fact that in recent months there has been a negative trend in the growth of search traffic.
Negative dynamics of search traffic growth
An even less rosy picture emerged when comparing two similar periods with an interval of one year. For example, organic traffic for February of this year was more than 40% lower than for February of last year.
two similar periods with an interval of one year
Search traffic is traditionally the most convertible and the most massive for e-commerce sites. We were convinced of this when we conducted a global study of traffic channels by niches. And in the furniture sales sector, search traffic accounted for more than 58% of the total.
global research of traffic channels by niches
SEO is a key channel for generating leads, and if we had not taken it into account, the negative dynamics of search traffic would have worsened. In the future, it would be very difficult to make up for this decline.
Problems identified during a comprehensive SEO audit
We started our SEO work with a large-scale audit of the client. We conducted a comprehensive analysis of the site and compiled a list of problematic issues that affect ranking and that needed to be corrected first:
1. Slow loading speed of website pages.
slow page loading speed
Loading speed is important in terms of convenience and good behavioral factors. Users do not like to wait, that's a fact. If a page takes too long to load, they will simply close the tab.
2. Errors in the markup of product pages.
errors in markup
Micro-markup is important for better understanding of the site structure by search engines, as one of the ranking factors.
3. Negative dynamics of link mass growth.
negative dynamics of link mass
If you look at all incoming links to the domain dybok.com.ua, then cameroon email list since the end of 2019, the growth trend has acquired a pronounced negative dynamic. This is a very bad moment, since the link mass is one of the key ranking factors in Google.
The link indicators of individual landing pages were even worse. For example, according to the cross-section of incoming links for landing pages of competitors from the TOP-10 for the query “wardrobe”, the landing page of the Dybok online store has the fewest links.
There were also questions about the anchor list. In particular, the almost complete absence of branded anchors was very surprising. Without them, the site's link mass looks unnatural.
4. Unoptimized content
Regarding the content on the site pages, by our standards it was not optimized enough. For clarity, the texts of the main competitors from the TOP of the search results were analyzed, and a comparison was made with our text for the keyword wardrobe.
Negative dynamics of search traffic growth
An even less rosy picture emerged when comparing two similar periods with an interval of one year. For example, organic traffic for February of this year was more than 40% lower than for February of last year.
two similar periods with an interval of one year
Search traffic is traditionally the most convertible and the most massive for e-commerce sites. We were convinced of this when we conducted a global study of traffic channels by niches. And in the furniture sales sector, search traffic accounted for more than 58% of the total.
global research of traffic channels by niches
SEO is a key channel for generating leads, and if we had not taken it into account, the negative dynamics of search traffic would have worsened. In the future, it would be very difficult to make up for this decline.
Problems identified during a comprehensive SEO audit
We started our SEO work with a large-scale audit of the client. We conducted a comprehensive analysis of the site and compiled a list of problematic issues that affect ranking and that needed to be corrected first:
1. Slow loading speed of website pages.
slow page loading speed
Loading speed is important in terms of convenience and good behavioral factors. Users do not like to wait, that's a fact. If a page takes too long to load, they will simply close the tab.
2. Errors in the markup of product pages.
errors in markup
Micro-markup is important for better understanding of the site structure by search engines, as one of the ranking factors.
3. Negative dynamics of link mass growth.
negative dynamics of link mass
If you look at all incoming links to the domain dybok.com.ua, then cameroon email list since the end of 2019, the growth trend has acquired a pronounced negative dynamic. This is a very bad moment, since the link mass is one of the key ranking factors in Google.
The link indicators of individual landing pages were even worse. For example, according to the cross-section of incoming links for landing pages of competitors from the TOP-10 for the query “wardrobe”, the landing page of the Dybok online store has the fewest links.
There were also questions about the anchor list. In particular, the almost complete absence of branded anchors was very surprising. Without them, the site's link mass looks unnatural.
4. Unoptimized content
Regarding the content on the site pages, by our standards it was not optimized enough. For clarity, the texts of the main competitors from the TOP of the search results were analyzed, and a comparison was made with our text for the keyword wardrobe.