Professional skills of an SMM specialist
Posted: Tue Jan 28, 2025 5:30 am
If you delve too deeply into this issue, you can count more than a hundred skills that an SMM manager should have. We decided to shorten the list a little and highlight 7 things that a good specialist must be able to do:
Definition and analysis of the company's main business objectives.
Finding optimal communication channels for B2B and B2C projects.
Development of a content plan taking into account the specifics of the business and the interests of the audience.
Preparation of exciting and, importantly, unique materials ecuador email list for various sites for placement.
Ability to work with advertising accounts of various platforms and set up targeting.
Basic skills in graphic editors: Photoshop, Canva, Figma, Pixlr.
Experience in analyzing the results of one’s professional activities and the effectiveness of the SMM promotion methods used.
It seems that even these 7 skills are too much for one person. But in fact, a good specialist knows and can do much more. And receives a corresponding salary.
Definition and analysis of the company's main business objectives.
Finding optimal communication channels for B2B and B2C projects.
Development of a content plan taking into account the specifics of the business and the interests of the audience.
Preparation of exciting and, importantly, unique materials ecuador email list for various sites for placement.
Ability to work with advertising accounts of various platforms and set up targeting.
Basic skills in graphic editors: Photoshop, Canva, Figma, Pixlr.
Experience in analyzing the results of one’s professional activities and the effectiveness of the SMM promotion methods used.
It seems that even these 7 skills are too much for one person. But in fact, a good specialist knows and can do much more. And receives a corresponding salary.