Cold outreach to potential customers over email or phone

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It’s the starting point for every single customer relationship you’ll build.

Both you and your marketing team can capture leads from various sources, including: :

Landing pages for a valuable resource, like a free tool or a downloadable ebook
Social media content like scheduled or live videos, custom graphics, or customer testimonials
Marketing campaigns like trade shows, billboards, or paid ads
Hosted webinars and virtual conferences
2. Lead Qualification: Find Out if You’re a Match
Not all leads are created equal, and not every person that oman telegram data hands over their email address or phone number are a match for what you sell. That’s why lead qualification is important.

At this stage, you’re collecting lead information—their needs, demographics, decision-making process, budget, and more.

To learn if a lead is a strong match, you can:

Differentiate between marketing qualified leads (MQL) and sales qualified leads (SQL) to determine their readiness to buy
Create an ideal customer profile to use as a benchmark for evaluating new leads
Follow a sales qualification framework like BANT (aka Budget, Authority, Need, and Timing)
3. Lead Scoring: Put Your Best Leads First
What if you end up with dozens or even hundreds of qualified leads? (Champagne problems, am I right? ) Where should your efforts go first?

That’s where lead scoring comes in. It’s a system that uses different lead attributes and data points to assign points to each lead—and a final score—to determine their likelihood to buy from you.

This way, you can prioritize the right leads and increase your close rate.

Here are some examples of attributes of quality leads you can use in your scoring:

Company size, revenue, and industry; for example, your product may better fit enterprises than small businesses
Behavior, like signing up for a free trial or watching a webinar
Social media engagement, like interacting with a specific campaign or clicking on a product-focused link