As organisations expand, it’s essential to keep existing members engaged to retain their loyalty. One of the best approaches is by creating interactive, enriching and informative content that adds value to your members’ daily lives.
It could involve creating online articles, social media posts, newsletters, or mexico rcs data even podcasts. Such materials should have a friendly, supportive tone and aim to establish a personal relationship with your audience. You can use Instagram as a way in which you share this content and get it on the radar of potential and existing members.
We recommend using Canva to create your Instagram graphics. This free-to-use online graphic design tool has thousands of templates and makes creating eye-catching imagery super easy.
Our top tips for creating engaging Instagram content:
Post interesting, relevant and timely content, as well as attractive visuals that stands out from the crowd
Where possible use real imagery you’ve taken yourself, avoid stock photos
Utilise stories and campaigns to highlight important topics or events related to your mission or objectives
How to use Instagram for your organisation Provide your audience with valuable content
On Instagram, being visually appealing is crucial. Take the time to create thoughtful and high-quality content, as it will attract your desired audience. The key to Instagram success is creating valuable content that delights your customers while staying consistent with your brand.