Let's break down what that looks like:

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When we started Close, we didn't have a single customer. To say we had to hustle is an understatement. We relied on our inbound lead generation strategy to get people to sit up and pay attention to our product. We spent years tweaking our blogging process, developing downloadable content, and even hosting podcasts and webinars to attract inbound leads.

The result? We carved out a unique brand built around authenticity as salespeople because we've been in the trenches ourselves. Now, if anyone mentions Close… they don't just think of me. They know that our company is full of sales pros who know what we're talking about.

That is the power of inbound lead generation. It's a slow burner, but it's so fucking worth it.

Let's look at how you can build an inbound lead generation campaign of your own.

The Inbound Lead Generation Process
Inbound lead generation usually involves a mix of content oman telegram data marketing, SEO, social media marketing campaigns, and lead nurturing to lure prospects into your sales funnel. The goal is to engage prospects, start a two-way relationship, and, ultimately, close the deal.


A visitor finds your company—maybe through a Google search, a mention on Twitter, a referral from one of your customers, or they click on one of your blog articles.
Once they know you exist, they might check out your website and products/services.
Here, you place some kind of lead magnet or intake form to get their contact details—usually an email address.
You now have a lead.

The lead's details will flow into your sales funnel and then hit some type of tool, like a CRM, where your sales team can follow up and track progression.

However, generating leads—especially high-quality ones—takes more than slapping an eBook on a landing page and hitting publish. You need to create useful content or resources people actually want to read or engage with.

That's how to generate leads that you’ll actually give a shit about.

But before I dive into those strategies, let's look at what an inbound lead is and how it fits into a sales funnel.