Outsourced Sales Development
Sales development is all about nurturing those leads and prospects—so they can move toward becoming customers.
Outsourcing sales development means handing over some (or all) of your follow-up phone calls, appointment setting-activities, and sales opportunity-creating efforts to the external SDR team. (That’s why you need a good one.)
So, is there one type of outsourced sales that stands out? Are you thinking, “I could really use that kind of support?” Great. But how do you know that you’re ready to outsource sales?
How to Know When You’re Ready to Outsource Sales
Deciding to outsource sales is a big step—and shouldn’t be taken lightly. It’s not right for every team, and it might not be right for your team (at least, not yet).
So, before throwing money at a sales outsourcing service, be sure you can check these three "that’s me" boxes:
There are two distinct stages of sales: sales exploration and sales execution. Execution can be outsourced. Exploration cannot.
During the exploration stage, you are developing your sales process—the pre-planned strategy to move prospects through the sales funnel, until they convert to paying customers.
As you develop that predictable, repeatable, working process, you are asking:
How do we generate leads?
How do we close leads?
How do we follow up (and does it work)?
How long does it take from lead gen to closed deal?
What is our CAC (and other important KPIs)?
And more.
You’ve Developed a Clear Sales Process
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