Every word chosen to compose the advertisement, the content , tone of voice, images and even the colors can have a great impact on the consumer. According to some research, 93% of consumers consider that visual appearance is the factor that contributes the most to the final purchase decision. 85% of consumers claim that color is the main reason why they decided to buy a certain product, instead of competing products.
Psychology of colors
It is precisely about this last point that we will talk about in this article.
According to the study "Psychology of colors: How colors act phone number lookup philippines on feelings and reason" by Eva Heller, colors and feelings are automatically associated by people through universal experiences lived since childhood and rooted in our language and thinking.
Now you will learn a little more about this concept and how it can improve your results.
Colors in e-commerce
Can colors influence consumer decisions?
Can they also do this in virtual stores and impact e-commerce conversion rates?
According to recent research, the answer is yes. Information extracted from various sources and compiled in the infographic How Colors Affect Conversion Rate , by Quicksprout, points to some interesting numbers:
According to the data, color ads are 26% more recognized by consumers than their black and white versions.
Color also increased brand recognition by consumers by 80%. Among women, blue, red and green are the most popular colors. As for men, blue, green and black are the most popular colors.
On the other hand, orange, brown and grey are the colours that women dislike the most. Brown, orange and red are the most hated by men.
Psychology of colors
Another important fact reveals that colors also influence consumers' perception of price.
The color wine, for example, was associated with the concept of refinement.