We talked about the creation of doing good keyword research, creating quality content, a good backlinking strategy and having a technically accessible website, quick to load and easy to navigate (UX).
research and external and internal professionals, but SEO, done how to get australia whatsapp number well, will always be active, making Google a permanent B2B Marketing channel.
This cost, however, is paid once. If the content is adapted to the needs of the B2B target and if the website responds technically, Google will make us appear as many times as necessary at the initial cost.
That's why it's called organic. The cost is spread across all the visits to the website for…years.
PPC advertising, on the other hand, developed on Google Adwords, the Display Network or Video (YouTube) for example, involves paying per objective through a bid. Once you stop paying, the campaign disappears. The investment does not last, as in SEO.