4. Reason with satisfaction (objection handling tactic) – Giving the customer reasoning and rationale behind your perspective and position.
5. ‘We’ phrasing (execution tactic) – Manifesting credibility by phrasing your narrative in the voice of entities that have more than you!
6. Belief statement (messaging tactic) – Leading gambling data laos with the tightly held beliefs of like-minded customers and NOT your product or service.
7. Consider the alternative (objection handling tactic) – Inviting the customer to think about what the future might look like if they don’t move forward at this time.
Delivering the Narrative
Note: there are many ways this narrative can be constructed using the ingredients listed. Of course, no script will work every time, so don’t fall in love. Here’s how one such iteration breaks down:
1. Empathize & Assess
Understanding your customer’s investment mindset is key to ensuring you spend your time and precious bandwidth on the customers most likely to buy (i.e. lose fast). Customers are likely going to fall into one of four categories when it comes to spending money on solutions during times of uncertainty. By identifying where the prospect sits on this spectrum you can ensure the conversation that follows is aligned and impactful.
The Role of Minimalist Design in Enhancing Lead Conversion Rates
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