What are quantitative and qualitative analysis?

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What is quantitative analysis?
Quantitative analysis refers to analysis and evaluation using numerical data.

It is called "quantitative analysis" because the word "quantitative" is linked to the word "numbers."

For example, you could use multiple choice surveys to collect customer data or use Google Analytics to analyze the number of visitors to your website.

Analysis using numerical data like this is called "quantitative analysis."



What is qualitative analysis?
While quantitative analysis is a method president email database of analysis using numerical data, qualitative analysis involves analysis and evaluation using qualitative data that cannot be expressed as numerical data.

You may be wondering, "What is qualitative data?" Don't worry if it doesn't sound familiar.

Please read on with confidence.


For example, we analyze data that cannot be expressed in numbers, such as open-ended surveys and interviews, as well as consumer feedback gathered from word of mouth and social media.


In this way, analysis based on numerical data is called quantitative analysis, while analysis based on verbal data that cannot be expressed in numbers is called qualitative analysis.

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Advantages and disadvantages of quantitative analysis
Benefits of quantitative analysis

There are two main benefits to be aware of when conducting quantitative analysis:

Since numerical data is used, there is less chance of misunderstandings.
Objective judgment is possible.
I'll explain each one in a bit more detail.


Since numerical data is used, there is less chance of misunderstandings.
The first advantage is that it is less likely to cause misunderstandings.