How to Choose the Right Marketing Automation Tools for Your Business?
Posted: Tue Jan 28, 2025 10:42 am
First of all, you need to make sure that the marketing automation tool you choose meets your team’s needs and your business goals. There are many popular marketing automation solutions, but to make the right choice, we recommend paying attention to the following criteria:
It’s important that the gansu cell phone number list marketing automation platform you choose has the right features to achieve your specific goals. Think about how marketing automation will benefit your company and make sure the tool you choose supports that goal.
Marketing automation software should integrate with the tools you already use in your day-to-day work. Most marketing automation platforms support a wide range of integrations, so this shouldn’t be an issue.
To help your team get the most out of your software, make sure the tool provides new users with a learning system. This could be an integrated knowledge base, a series of video tutorials, or even one-on-one training with a mentor.
Make sure that the tool you choose has a reliable support service. In particular, the advantages will be the 24/7 availability of a support manager, the choice of the required language of communication and the rapid resolution of the tasks.
The final deciding factor is the price of the tool. Consider not only the stated rates, but also fees and changes in pricing policy over time.
What is Marketing Automation
Read also : ROI in Marketing: How to Calculate and Why Use It?
A selection of the best tools for marketing automation
As we can see, the most difficult part of marketing automation is choosing the right tool. The selection of platforms we share below will simplify your search and help you choose a high-quality and affordable option.
Get Response is a marketing automation platform that lets you organize workflows using an intuitive drag-and-drop menu based on three parameters: conditions, actions, and filters. The workflow system is tailored to the specific needs of subscribers, so segmentation is smooth and easy – you can even add filters to your subscriber lists to help you target.
MailChimp is one of the most popular and affordable marketing automation tools that will suit companies of any size. With MailChimp, you can create and customize email newsletters: even the free version contains many templates, analytics tools, built-in registration forms, etc.
Hootsuite is one of the most popular social media automation platforms in the world. However, getting the most out of the platform takes some getting used to.
At the same time, you gain a significant competitive advantage: you can combine all your social media accounts in Hootsuite, get detailed information about your audience and plan the creation of relevant content.
ContentStudio is useful for brands, advertising agencies and marketers who spend most of their time working with social networks. The platform allows you to visually plan your social media presence strategy, plan content publication and automate communication with the audience.
Brevo is a comprehensive platform for email marketing automation. Thus, you can create campaigns and email newsletters, set up specific triggers for launching a newsletter, and create unique letter designs thanks to an intuitive editor. In addition, the platform will help you launch advertising campaigns on social networks: a module for launching Facebook advertising will save your time.
monday.com is a cloud platform that helps streamline daily work processes. Thus, teams can work together on the same project, plan tasks and visualize the results in just a few clicks. In addition, the service has the following additional features: customer relationship management, corporate marketing management, workflows and tasks. Thanks to its flexible settings, monday.com can be used by companies of any size and any industry.
EngageBay will provide you with an overview of the customer's journey through the sales funnel, as well as the necessary tools for automating marketing processes. The platform will be useful for tracking advertising campaigns on social networks, creating survey forms and landing pages using the built-in builder, creating and launching email newsletters, setting up push notifications, etc.
It’s important that the gansu cell phone number list marketing automation platform you choose has the right features to achieve your specific goals. Think about how marketing automation will benefit your company and make sure the tool you choose supports that goal.
Marketing automation software should integrate with the tools you already use in your day-to-day work. Most marketing automation platforms support a wide range of integrations, so this shouldn’t be an issue.
To help your team get the most out of your software, make sure the tool provides new users with a learning system. This could be an integrated knowledge base, a series of video tutorials, or even one-on-one training with a mentor.
Make sure that the tool you choose has a reliable support service. In particular, the advantages will be the 24/7 availability of a support manager, the choice of the required language of communication and the rapid resolution of the tasks.
The final deciding factor is the price of the tool. Consider not only the stated rates, but also fees and changes in pricing policy over time.
What is Marketing Automation
Read also : ROI in Marketing: How to Calculate and Why Use It?
A selection of the best tools for marketing automation
As we can see, the most difficult part of marketing automation is choosing the right tool. The selection of platforms we share below will simplify your search and help you choose a high-quality and affordable option.
Get Response is a marketing automation platform that lets you organize workflows using an intuitive drag-and-drop menu based on three parameters: conditions, actions, and filters. The workflow system is tailored to the specific needs of subscribers, so segmentation is smooth and easy – you can even add filters to your subscriber lists to help you target.
MailChimp is one of the most popular and affordable marketing automation tools that will suit companies of any size. With MailChimp, you can create and customize email newsletters: even the free version contains many templates, analytics tools, built-in registration forms, etc.
Hootsuite is one of the most popular social media automation platforms in the world. However, getting the most out of the platform takes some getting used to.
At the same time, you gain a significant competitive advantage: you can combine all your social media accounts in Hootsuite, get detailed information about your audience and plan the creation of relevant content.
ContentStudio is useful for brands, advertising agencies and marketers who spend most of their time working with social networks. The platform allows you to visually plan your social media presence strategy, plan content publication and automate communication with the audience.
Brevo is a comprehensive platform for email marketing automation. Thus, you can create campaigns and email newsletters, set up specific triggers for launching a newsletter, and create unique letter designs thanks to an intuitive editor. In addition, the platform will help you launch advertising campaigns on social networks: a module for launching Facebook advertising will save your time.
monday.com is a cloud platform that helps streamline daily work processes. Thus, teams can work together on the same project, plan tasks and visualize the results in just a few clicks. In addition, the service has the following additional features: customer relationship management, corporate marketing management, workflows and tasks. Thanks to its flexible settings, monday.com can be used by companies of any size and any industry.
EngageBay will provide you with an overview of the customer's journey through the sales funnel, as well as the necessary tools for automating marketing processes. The platform will be useful for tracking advertising campaigns on social networks, creating survey forms and landing pages using the built-in builder, creating and launching email newsletters, setting up push notifications, etc.