A quality, user-friendly and attractive website is not only about creating unique content, selecting captivating photos or videos. Successful brands use typography as a tool to help this content stand out on the Internet. By choosing a unique and visually appealing font, you can attract the attention of readers, as well as improve their user experience. This is very important for the usability of the site: according tostatistics, 89% of consumers will choose your competitors if your website doesn't meet their needs and expectations.
A well-chosen font shapes the user’s impression of your brand or product. For example, a font can convey trust, professionalism, or authority. Investing time and effort into perfecting your typography is critical to increasing engagement and conversions.
In this article, we'll real cell phone number list explore the role of fonts in website usability and share our best tips for choosing typefaces that will reflect your brand's uniqueness.
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Fonts in Web Design: Why Are They Important?
More95%of information on the Internet is presented in written form. That's why typography has a significant impact on how a user interacts with a website through readability, appeal, and accessibility. By making thoughtful choices about fonts, font sizes, spacing, and other elements, designers can create a cohesive and visually appealing web page. Below, we'll go into more detail about why font research and selection shouldn't be overlooked.
Fonts influence user emotions
Research at Massachusetts Institute of Technologyconfirmedthat fonts can affect how we feel: a bad font makes us frown unconsciously, while a good font can make us happier. If fonts can influence our emotions, then they certainly affect the UX of a website.
For example, using a serif font like Times New Roman subconsciously conveys trust and authority. Decorative fonts tend to convey a sense of lightness and ease. Large, bold fonts convey the importance of a particular message. For example, if you own an online store, you can use fonts to highlight special offers, promotions, etc.
The Role of Fonts in Usability
Fonts help in structuring information
Visual hierarchy and content organization on a page helps convey your message to your audience much faster. Fonts help highlight information and naturally direct the reader's eye to the most important elements. In particular, this method does not overload the page or prevent it from loading quickly (as is the case with interactive elements).
For example, using a larger, bolder font in headings will draw attention to the main topic of the article. Regular font in the body text will convey additional information to the reader, and different font styles, such as italics or underlines, will highlight key phrases and attract additional attention.
The Role of Fonts in Usability
Fonts increase brand recognition
Typography is also important from a marketing perspective, as it can play a crucial role in increasing brand recognition. By using the right fonts, you can create a visual identity for your brand, making it more memorable and recognizable to visitors. Consistent typography on your website is crucial to creating a cohesive look that reflects your brand’s personality and values.
Additionally, it will help make your website easy to navigate, increasing engagement and time spent on page. And the more time people spend on your site, the more likely they are to remember your brand!
The Role of Fonts in Usability
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How to choose fonts for your website?
If we have convinced you of the importance of choosing the right fonts, then it is time to choose “that” perfect typeface that will highlight the uniqueness of the brand. However, before that, it is important to familiarize yourself with the four main types of fonts:
Sans-serif fonts : These typefaces are characterized by clean, simple lines. These fonts are often used for headings and short blocks of text because they display well on low-resolution screens. Examples of sans-serif fonts include Arial, Helvetica, and Verdana.
Serif fonts : These fonts are more formal and traditional in nature. That is why you will often see these fonts in magazines, books, and newspapers. Since serif fonts can create a sense of trust, they can be used in headlines for news, articles. Examples of serif fonts: Rockwell, Courier New.
Script fonts : These fonts imitate handwriting and are most popular for invitations, logos, and other design projects that require elegance. Script fonts are also divided into formal and casual (informal). Examples of script fonts include Brush Script, Lucida Handwriting, and Freestyle Script.
Gothic fonts : thick lines, massive serifs and an unconventional appearance - this is what can be said about this type of typeface. It can usually be found on posters, headlines, diplomas. As a practical example of using this font, we can cite the logo of The New York Times. Examples of Gothic fonts: Cloister Black, Deutsche Zierschrift and Germanica.
So, having familiarized ourselves with the main types of fonts, let's move on to choosing a typeface for our website. Below we share effective tips that will help you decide on the best font.