The Role of Niche Influencers in Driving High-Quality Leads
Posted: Wed Jan 29, 2025 3:29 am
After showcasing your knowledge of the market, assessing where the prospect lands on the buying spectrum, and empathizing with them, the next step in the narrative is providing an evidence-based qualification hook for why they should engage to see how they respond. The key here is guiding the customer toward your solution ideally using trustworthy, third-party data.
Note: in this case, I’ve used the value of gambling data china technology investments as the qualification hook, but sourcing similar hooks for your solution or industry is usually a simple Google or ChatGPT search away!
Sample narrative:
“Based on similar companies we’ve been talking to in your space/geography, those who are investing believe it will not only achieve a significant return but also help them emerge from the uncertainty in a much better competitive position. In fact, a study from Mckinsey that looked at how companies react during economic downturns showed that traditional cost reduction efforts had a 2% impact on the bottom line. But companies who invested in innovative digital tools like ours saw an incremental 5% cost reduction.”
Note: in this case, I’ve used the value of gambling data china technology investments as the qualification hook, but sourcing similar hooks for your solution or industry is usually a simple Google or ChatGPT search away!
Sample narrative:
“Based on similar companies we’ve been talking to in your space/geography, those who are investing believe it will not only achieve a significant return but also help them emerge from the uncertainty in a much better competitive position. In fact, a study from Mckinsey that looked at how companies react during economic downturns showed that traditional cost reduction efforts had a 2% impact on the bottom line. But companies who invested in innovative digital tools like ours saw an incremental 5% cost reduction.”