Inbound Marketing Secrets - How to Generate More Leads from Your Blog?
Posted: Wed Jan 29, 2025 3:43 am
At first glance, a blog is an endless source of free information. It is a place where you get a lot of valuable information and learn how to do certain tasks that are important to you. And, of course, some blogs can boast a lot of traffic and happy visitors.
In addition, blogs have a huge potential to increase the conversion rate of a website. However, in practice, this often does not happen. The reason is that there is often a clear discrepancy between the potential of a blog and its practical capabilities.
In this article, we will tell you how to increase the conversion power of your blog and turn it into an endless source of income.
Read also: Inbound Marketing, or Why Does Every Business Need a Blog?
Are blogs meant to increase conversions?
The main goal of blogging is, one way or another, income. Let's say you have a small business. Ultimately, you want to increase your profits. To do this, you need to increase the number of clients. A great blog can help you do just that.
But does blogging increase conversions? According to a study by malta phone number data Hubspot, it does. After analyzing the performance of their blog over 12 months, they found that the content attracted more and more contacts as time went on:
Hubspot
Vertical scale: Number of contacts received from blog posts
Horizontal scale: Time (0-12 months)
Black: Contacts received from posts written this month
Orange: Contacts received from posts written in previous months
So the longer you blog, the more clients you get.
You may be wondering: What about PPC, social media, email marketing, and other trendy conversion tactics? Aren't they effective?
Sure, paid search and social media work. However, if you compare their conversion potential with that of organic search, all questions disappear:
paid search and social media work
Dark columns: Traffic
Light columns: Convertible traffic
From left to right: Organic traffic, paid traffic, social media sites, social media ad placements, email marketing campaigns, other referring sites
So where are we going with this? It’s simple. Your blog can be a conversion machine. But it takes more than just great content. You need tools and methods to convince users to convert when they engage with your content.
Ultimately, what matters is how you create your content and what you do with it.
In addition, blogs have a huge potential to increase the conversion rate of a website. However, in practice, this often does not happen. The reason is that there is often a clear discrepancy between the potential of a blog and its practical capabilities.
In this article, we will tell you how to increase the conversion power of your blog and turn it into an endless source of income.
Read also: Inbound Marketing, or Why Does Every Business Need a Blog?
Are blogs meant to increase conversions?
The main goal of blogging is, one way or another, income. Let's say you have a small business. Ultimately, you want to increase your profits. To do this, you need to increase the number of clients. A great blog can help you do just that.
But does blogging increase conversions? According to a study by malta phone number data Hubspot, it does. After analyzing the performance of their blog over 12 months, they found that the content attracted more and more contacts as time went on:
Hubspot
Vertical scale: Number of contacts received from blog posts
Horizontal scale: Time (0-12 months)
Black: Contacts received from posts written this month
Orange: Contacts received from posts written in previous months
So the longer you blog, the more clients you get.
You may be wondering: What about PPC, social media, email marketing, and other trendy conversion tactics? Aren't they effective?
Sure, paid search and social media work. However, if you compare their conversion potential with that of organic search, all questions disappear:
paid search and social media work
Dark columns: Traffic
Light columns: Convertible traffic
From left to right: Organic traffic, paid traffic, social media sites, social media ad placements, email marketing campaigns, other referring sites
So where are we going with this? It’s simple. Your blog can be a conversion machine. But it takes more than just great content. You need tools and methods to convince users to convert when they engage with your content.
Ultimately, what matters is how you create your content and what you do with it.