Familiarise yourself with your frequency of reach

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asimd23
Posts: 606
Joined: Mon Dec 23, 2024 3:25 am

Familiarise yourself with your frequency of reach

Post by asimd23 »

Also remind yourself how frequently you have access to your members. That includes the number of matches or competitions they participate in, how many training sessions they attend, how many emails you send out, your following on social media, etc.

On average, most sports clubs have a reach spain rcs data frequency with each of their individual members of around 30-50 per year. One of the reasons why this figure is so important is because it demonstrates to companies the benefit of a sponsorship deal over other mediums, such as advertising.

Advertising provides a one-off marketing opportunity, whereas the frequency of your reach provides them with the ‘engagement factor’. Your members interact with your club regularly, which generates engagement that has a much greater impact on ROI (return on investment) for potential sponsors.

So remember, your frequency of reach is the number of opportunities a sponsor has to engage with your membership, and the amount of awareness their brand will receive.
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