Add any quick wins to your strategy and grab that low-hanging fruit

[hasan018542]

And I also know from experience what will take the piece up another notch. Perhaps the headers aren’t optimized or the piece has excellent bones but the copy is just a bit cringy — we all remember adding .gifs into our content whenever possible to make ourselves look “cool” and “with it” (and the fact that I just said “cool” and “with it” shows I'm not). But the point is, I get a good sense of how to make things perform better by reading everything.


. Brunette woman canada gambling data in pink top winking at diner counter. 3. Internal linking optimization I love internal links. I love internal links more than I love backlinks. And while I agree that not every piece should be linking to an end-of-the-funnel page, I do think that content audits are an excellent opportunity to connect newer pieces with older pieces for better overall synergy.


It also improves the user experience. Summary I know exactly what you’re thinking. That's a lot of work to do for every single client. But I truly believe that it’s worth the effort. Not only will you be able to ensure your content stays fresh, relevant, and has more chance of performing well, but you will be saving time (and your client’s money) by not creating content that your audience isn’t interested in. Just three examples of how really getting to know your web content can fuel your performance before I wrap up: During one client audit, I noticed that there was a lot of similar content but from a slightly different angle each time.