Defining your audience and their needs You must have

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It is rarely going to be an effective marketing goal to merely seek out lots and lots of viewers regardless of who they are. Most campaigns are better served by a smaller group of highly engaged fans than by millions of lukewarm passive viewers. If you spend all of your focus optimizing your content for Google’s bots, high volume and low engagement is what you’re likely to get. If you want to build a meaningful fan base, then you must build your content for the people watching it, not just the search engines ranking it.


a clear idea of who you india gambling data are trying to address with your YouTube content if you want to know what to say to them. Defining your target audience first will make the SEO optimization process more goal directed and specific. Identifying and defining your target audience can start with the motivations behind their video searches. Some common motivations include: youtube latest video performance screenshot YouTube Studio Channel Dashboard courtesy of Undercover Rabbis.


I want to know: The user wants to learn more about a specific topic they’ve already identified. They’re likely to be interested in tutorials, how-to’s, and explainer videos. I want to do: The viewer has a specific action already in mind that they want to take, like planning a trip or exploring a new hobby. They might watch videos either aspirationally or proactively, like vlogs for inspiration or travel guides for actionable tips. I want to buy: The potential viewer is seeking information related to a specific product they want to purchase, including reviews or comparisons.


They might look for unboxing videos, reviews from influencers, or product demos. Understanding your audience, their pain points, and their purchase drivers is key to identifying which keywords can help guide those viewers to your YouTube videos. Keywords are the language viewers use to ask a search engine for specific content, which is why we often start with viewer intent and work from there. Jot down a few words or phrases that a viewer might use to describe what they want to see in your video.