The 7 Ps of Digital Marketing and How to Apply Them
Posted: Wed Jan 29, 2025 4:47 am
Emotion has always been a major element in the sales environment. Buyers today are more risk adverse, salespeople are more cautious and less self confident, and worse, the relationships between buyers and sellers are caught up in cost vs. value.
The Wal-Mart Mentality
It is evident the Wal-Mart mentality has taken hold.
Wal-Mart for years has pressured vendors for the low cost option.
Just today I listened to a prospective gambling data uk client describe how their prospects are treating his sales teams and how his sales teams dread attempting to call on ‘net new” opportunities-“It’s all about low price-vendor relationships vs. how we like to work as a consultative partner with our clients,” he stated.
The good news is in the technology sector two factors separate us from Wal-Mart mentality.
In selling your solutions, you can sell productivity enhancements, business efficiency and you can sell cost effectiveness. And if you do it right you can sell BOTH at the same time!
The Wal-Mart Mentality
It is evident the Wal-Mart mentality has taken hold.
Wal-Mart for years has pressured vendors for the low cost option.
Just today I listened to a prospective gambling data uk client describe how their prospects are treating his sales teams and how his sales teams dread attempting to call on ‘net new” opportunities-“It’s all about low price-vendor relationships vs. how we like to work as a consultative partner with our clients,” he stated.
The good news is in the technology sector two factors separate us from Wal-Mart mentality.
In selling your solutions, you can sell productivity enhancements, business efficiency and you can sell cost effectiveness. And if you do it right you can sell BOTH at the same time!