If we had a post recently that mentioned local SEO
Posted: Wed Jan 29, 2025 4:52 am
GMB does not equal GA The third thing on my list here is keep in mind, when you are tracking the results from posts, that what you see inside Google My Business Insights is not going to match what you see inside Google Analytics. Now in this industry, often we use what are called UTM codes, which help you track things better in Google Analytics. If you're unfamiliar with how those work or how to use them with Google Posts, I'm going to link to an article down below that will explain all of that.
But the main thing that you've got to remember is that these numbers won't match. So don't expect them to match. If you do, you're going to be very frustrated. Don't go down that rabbit trail. Just remember that they are tracked differently and you're going to get different numbers. So pick one and stick with it. 4. Justifications = 60 days The fourth thing is in regards to justifications. Now if you're unfamiliar with that term, you're like, "What are justifications," Miriam Ellis recently did a blog post here on Moz about this topic, and she explained it really well.
So I'm not going to do what she did and explain it. Check out her article, and that laos gambling data will give you all the information you need. Hand drawing of local justification examples in the SERP. But just in case you're not familiar and you really don't know what I'm talking about, I did my best — I'm not an artist — to draw it over here. So let's say, for example, you're on Google and you do a search for local SEO, and my agency, Sterling Sky, shows up in the search results.
Google might grab that little snippet, the words essentially and stick it right there in the local pack results. This is what we call a justification. So they're really cool, and it's a great way to get more words and more messaging in front of your possible consumers. Now the thing to keep in mind here is that post justifications only look at posts that were done from the last 60 days.
So your older posts won't be looked at. So you've got to have a post strategy that is pretty frequent. 5. Seasonal Posts = one of the worst The fifth thing was that we wanted to look at content types. So people often ask me, "Joy, what should I post about? Like what am I supposed to put in the content in Google Posts?" It comes up a lot as a question. So we, with our study, basically organized all the different posts we looked at into different categories.
But the main thing that you've got to remember is that these numbers won't match. So don't expect them to match. If you do, you're going to be very frustrated. Don't go down that rabbit trail. Just remember that they are tracked differently and you're going to get different numbers. So pick one and stick with it. 4. Justifications = 60 days The fourth thing is in regards to justifications. Now if you're unfamiliar with that term, you're like, "What are justifications," Miriam Ellis recently did a blog post here on Moz about this topic, and she explained it really well.
So I'm not going to do what she did and explain it. Check out her article, and that laos gambling data will give you all the information you need. Hand drawing of local justification examples in the SERP. But just in case you're not familiar and you really don't know what I'm talking about, I did my best — I'm not an artist — to draw it over here. So let's say, for example, you're on Google and you do a search for local SEO, and my agency, Sterling Sky, shows up in the search results.
Google might grab that little snippet, the words essentially and stick it right there in the local pack results. This is what we call a justification. So they're really cool, and it's a great way to get more words and more messaging in front of your possible consumers. Now the thing to keep in mind here is that post justifications only look at posts that were done from the last 60 days.
So your older posts won't be looked at. So you've got to have a post strategy that is pretty frequent. 5. Seasonal Posts = one of the worst The fifth thing was that we wanted to look at content types. So people often ask me, "Joy, what should I post about? Like what am I supposed to put in the content in Google Posts?" It comes up a lot as a question. So we, with our study, basically organized all the different posts we looked at into different categories.