SEO ranking and resuSEO ranking and resulting traffic and conversionslting traffic and conversions
Posted: Wed Jan 29, 2025 4:58 am
When your site ranks well in search engines, it often results in strong traffic from interested parties because they were actively searching for answers to questions that your site could answer.
There are many parts to tracking SEO. Here's what to look for.
Monthly keyword rankings (rankings can change from day to day, so it's best to look at the monthly results, which will show you the average ranking positions)
Web pages that generate the most search results
Related keywords to your most successful keywords that bulgaria email list can help you reach additional potential customers
Conversion rates for organic traffic specific to your business and even individual keywords to better understand what resonates best with your customers and can improve underperforming content.
5. Customer Acquisition Cost (CAC)
Not all conversions are created equal, and understanding the cost of each conversion will help you determine where to invest your time and money when planning your marketing campaigns. This metric is extremely valuable in determining whether a tactic is successful or not.
If you run Google Ads and get 10 conversions a month, and that's what you typically get organically from your site, that looks like a success because it's double your total conversions for the month. But if you look deeper, you realize that 5 of your conversions came from a guest blog post you paid just $100 for over a year ago that consistently drives monthly conversions. And it costs your Google Ads campaign $1,000 to earn those 10 conversions.
Knowing this data will help you realize that it may be worth investing in guest posts while cutting your Google Ads budget as you work to lower your cost of acquiring customers on the platform.
To calculate cost per conversion, you can take the total cost of a tactic and divide it by the number of conversions generated by that tactic. Many companies also calculate total customer acquisition cost, which takes your total marketing budget and divides it by the total number of conversions generated that year. This is a good metric to track year over year to better understand your marketing as a whole.
There are many parts to tracking SEO. Here's what to look for.
Monthly keyword rankings (rankings can change from day to day, so it's best to look at the monthly results, which will show you the average ranking positions)
Web pages that generate the most search results
Related keywords to your most successful keywords that bulgaria email list can help you reach additional potential customers
Conversion rates for organic traffic specific to your business and even individual keywords to better understand what resonates best with your customers and can improve underperforming content.
5. Customer Acquisition Cost (CAC)
Not all conversions are created equal, and understanding the cost of each conversion will help you determine where to invest your time and money when planning your marketing campaigns. This metric is extremely valuable in determining whether a tactic is successful or not.
If you run Google Ads and get 10 conversions a month, and that's what you typically get organically from your site, that looks like a success because it's double your total conversions for the month. But if you look deeper, you realize that 5 of your conversions came from a guest blog post you paid just $100 for over a year ago that consistently drives monthly conversions. And it costs your Google Ads campaign $1,000 to earn those 10 conversions.
Knowing this data will help you realize that it may be worth investing in guest posts while cutting your Google Ads budget as you work to lower your cost of acquiring customers on the platform.
To calculate cost per conversion, you can take the total cost of a tactic and divide it by the number of conversions generated by that tactic. Many companies also calculate total customer acquisition cost, which takes your total marketing budget and divides it by the total number of conversions generated that year. This is a good metric to track year over year to better understand your marketing as a whole.