High Return on Investment (ROI) : According to Mailjet research, small and medium businesses report that in 2023, email marketing provided the highest return on investment among all communication channels.
Audience segmentation : Emails can be easily personalized and tailored for different groups of subscribers, increasing the relevance of content.
tools allow you to set up automatic korea telegram series of emails that are sent based on user actions.
Measurability : email marketing provides the ability to track open, click, and conversion statistics in detail to analyze campaign effectiveness.
Direct communication : Email provides direct contact with the audience without the influence of social media algorithms.
To make email marketing as effective as possible, you should follow several key rules:
create interesting and useful content;
optimize emails for mobile devices;
regularly clean the subscriber base;
test different topics, content, and sending times.
PPC (Pay-Per-Click) advertising
PPC is an online advertising model where the advertiser pays for each click on the ad. This tool allows you to quickly attract traffic and potential customers.
The main advantages of PPC:
Quick results : Unlike SEO, PPC provides an instant flow of traffic.
Precise targeting : the ability to show ads to a selected audience using demographic data, interests, and behavioral indicators.
Budget control : the advertiser independently determines the cost per click and the total budget for the campaign.
Flexibility : You can quickly make changes and optimize campaigns based on results.
Remarketing : Allows you to show ads to users who have already visited your website or app.
The most popular platforms for PPC advertising: