How do Facebook Ads and Google Ads work?
Posted: Wed Jan 29, 2025 5:21 am
Now that you have a good understanding of how each platform is used, learn more about how each works. In short, Facebook Ads target users based on what they have shared about themselves on the platform and the types of content they historically enjoy viewing. Google Ads target users based on the target keywords they type into a search engine.
How does Facebook advertising work?
Facebook is a social media platform. Facebook has 2.9 billion users . When you run ads, you reach out to your target audience based on their interests, demographics, and other pages or types of content the user has interacted with.
When creating an ad, you will have the opportunity to choose finland email list the advertising budget, the ad placement and the duration of its work.
The main benefit of Facebook Ads is that you are reaching an audience that doesn’t yet know about your product or doesn’t know they need it. This passive advertising works well for non-essential products.
But the biggest challenge in running effective Facebook ad campaigns is getting your targeting right. While you have a lot of options, figuring out which one is best can be tricky.
However, with the right audience targeting, conversion rates can be quite high, even though Facebook ad viewers don't have the same purchasing intent as Google ad viewers.
How does Facebook advertising work?
Facebook is a social media platform. Facebook has 2.9 billion users . When you run ads, you reach out to your target audience based on their interests, demographics, and other pages or types of content the user has interacted with.
When creating an ad, you will have the opportunity to choose finland email list the advertising budget, the ad placement and the duration of its work.
The main benefit of Facebook Ads is that you are reaching an audience that doesn’t yet know about your product or doesn’t know they need it. This passive advertising works well for non-essential products.
But the biggest challenge in running effective Facebook ad campaigns is getting your targeting right. While you have a lot of options, figuring out which one is best can be tricky.
However, with the right audience targeting, conversion rates can be quite high, even though Facebook ad viewers don't have the same purchasing intent as Google ad viewers.