How to Use AI for Smarter Content Marketing

[shishir.seoexpert1]

Solution/benefit: We provide world-class sales training that will help your reps deliver 2X the revenue with pinpoint forecast accuracy

Problem: We help sales teams struggling through the most challenging market in recent history overcome three major problems:

Their sales reps are losing deals because they can’t manifest enough confidence and conviction to engage senior buyers
The tactics that used to work (like crafting an air-tight business case) are no longer enough to win business
Most of the training and enablement they get is focused on process and products (i.e. the “what”) instead of the soft skills they need to break through (i.e. the “how”)
(I went for extra credit on that one

Feel the difference?



Running problem statements through gambling data russia the filter of the three main goals of your pitch further reinforces their value.



1. Engage: People spend so much time and emotional energy lamenting their problems. If you can describe those problems better than they can, their assumption that you understand the solution with equal clarity will compel them to lean in.

2. Assess: With the problem clearly established, it’s easy for buyers to assess whether or not it’s relevant, resonates, and that they’re interested in solving it.

3. Remember: Customers will have a far easier time communicating the value of your solution to other people within their organization when it’s framed as a solution to a shared problem (e.g. “Hey Les! Remember how we’ve been struggling with ABC?!? Well this company reached out who specializes in…”).



So the next time you’re looking to break through the sea of sameness and have your pitch not only heard but deeply felt by your target audience, ditch the solutions and benefits, and lead with problems instead.