The differences between owned media, paid media, and earned media
Posted: Wed Jan 29, 2025 5:40 am
Media exposure is essential to attract customers to your company.
Although media is generally referred to as such, it can be divided into owned media, paid media, and earned media based on its nature.
By understanding the characteristics of sales directors email database each media, you will be able to achieve media exposure that is more effective at attracting customers.
Owned Media
This refers to official websites and social media accounts owned by your company.
Because it is a media owned by our company, it is easy to enrich the content of the information, and it is possible to deliver information to users that cannot be conveyed through other media such as advertising.
When a company does not have any brand power, its reach is limited to potential customers or existing customers with whom it already has contact, making it difficult to attract new customers.
Paid Media
This is a media where you can get exposure by paying a publishing fee. So-called advertising is an example of paid media.
It is a highly effective, easy to target, and well-suited medium for making connections with new customers.
If your owned media is not yet fully developed, even if you acquire new customers, you will not be able to pique their interest in your products, so it is a good idea to first build a foundation for your owned media before trying to expose your business on paid media.
Earned Media
Earned media refers to media that is picked up by third parties, such as through social media spreads or curation sites.
Unlike owned media and paid media, this type of media requires trust from a third party. Because a third party is involved, it is difficult to control the amount of information sent, and there is a high degree of uncertainty.
summary
There are many different purposes for media exposure. The media you should expose your business to will vary depending on whether you want to acquire new customers, deepen relationships with existing customers, or build your brand.
Since a company's resources are limited, simply trying to get exposure in the media will be inefficient. Understand the characteristics of owned media, paid media, and earned media, and aim for appropriate media exposure.
＊＊＊
While most web advertising companies focus on advertising management, we plan, implement and improve the entire web promotion process.
In addition, in the area of marketing automation, we provide comprehensive web promotion and marketing automation services, from implementation support to campaign design in conjunction with advertising measures after implementation.
Although media is generally referred to as such, it can be divided into owned media, paid media, and earned media based on its nature.
By understanding the characteristics of sales directors email database each media, you will be able to achieve media exposure that is more effective at attracting customers.
Owned Media
This refers to official websites and social media accounts owned by your company.
Because it is a media owned by our company, it is easy to enrich the content of the information, and it is possible to deliver information to users that cannot be conveyed through other media such as advertising.
When a company does not have any brand power, its reach is limited to potential customers or existing customers with whom it already has contact, making it difficult to attract new customers.
Paid Media
This is a media where you can get exposure by paying a publishing fee. So-called advertising is an example of paid media.
It is a highly effective, easy to target, and well-suited medium for making connections with new customers.
If your owned media is not yet fully developed, even if you acquire new customers, you will not be able to pique their interest in your products, so it is a good idea to first build a foundation for your owned media before trying to expose your business on paid media.
Earned Media
Earned media refers to media that is picked up by third parties, such as through social media spreads or curation sites.
Unlike owned media and paid media, this type of media requires trust from a third party. Because a third party is involved, it is difficult to control the amount of information sent, and there is a high degree of uncertainty.
summary
There are many different purposes for media exposure. The media you should expose your business to will vary depending on whether you want to acquire new customers, deepen relationships with existing customers, or build your brand.
Since a company's resources are limited, simply trying to get exposure in the media will be inefficient. Understand the characteristics of owned media, paid media, and earned media, and aim for appropriate media exposure.
＊＊＊
While most web advertising companies focus on advertising management, we plan, implement and improve the entire web promotion process.
In addition, in the area of marketing automation, we provide comprehensive web promotion and marketing automation services, from implementation support to campaign design in conjunction with advertising measures after implementation.